Ad Age published a fascinating set of survey results yesterday, and here’s a number that should jump out at political/advocacy communicators: more than a third of corporate Chief Marketing Officers expected to spend 75% of their budgets on...
The following is an excerpt from “How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available for download on Amazon.com and here on Epolitics.com. This overview focuses on...
A few days back, our friends at ad-targeting-firm DSPolitical sent over a New York Times article that should scare the pants off of anyone who’s spending money to buy video ads. Why? Let’s start with this: By many estimates, more than...
The following is an excerpt from “How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available for download on Amazon.com and here on Epolitics.com. For background on...
Interested in how campaigns are using data this election cycle? Be sure to check out Kate Kaye’s coverage in Advertising Age. Kate’s an old friend, but more than that, she’s the rare reporter these days who’s been able to...
Election season has come to the tree-shaded (and recently snow-shrouded) streets of the District of Columbia, and with it a flurry of Facebook Ads. Just a few years ago it was noteworthy for a local-level political campaign to experiment with...
Update: see this Washington Post article for more analysis and a response from Facebook. Also, see this critique of the critique, via Shaun Dakin. Hi folks, sorry for the relative paucity of posts this week — your Loyal Editor is a bit under...
Here’s something folks may want to keep close at hand: a straightforward guide to your (current) Facebook advertising options. A friend was looking for one recently, and Fb’s Katie Harbath was happy to provide. The basic options...
We’ve been a little hard on Facebook lately, what with the pay-to-play future and today’s obsession with Engagement. So let’s switch tack and look at a reason that political and advocacy campaigns benefit from building a Facebook...
With the year-end online fundraising blitz still in full effect, let’s look at a clever way to hijack the lists of some of those groups now filling our email inboxes to the brim. I don’t remember who taught me this one (I think I heard...