We’ve been a little hard on Facebook lately, what with the pay-to-play future and today’s obsession with Engagement. So let’s switch tack and look at a reason that political and advocacy campaigns benefit from building a Facebook...
With the year-end online fundraising blitz still in full effect, let’s look at a clever way to hijack the lists of some of those groups now filling our email inboxes to the brim. I don’t remember who taught me this one (I think I heard...
A fascinating online ad popped up for me* for the first time this weekend: the “Fast Terry” piece to the right. At first I thought it was produced by Republican Ken Cuccinelli’s campaign, since it takes on Democrat Terry McAuliffe...
Click image for full-sized version. If you went to the front page of the WashingtonPost.com on Tuesday, you might have seen something like the screenshot to the right: note the broad expanses of red, a color that just happens to raise human blood...
Politics attracts weirdos. Sure, it also attracts plenty of earnest, responsible activists and public servants, but it brings in more than its share of fringe actors — if you’ve ever hung out with a Birther or a 9/11 Truther...
When Virginia Republicans decided to pick their 2013 statewide candidates via a convention instead of a primary election, they lit the fuse on a political bomb. In today’s Republican party, by placing their ticket in the hands of their most...
A few days back, I was on my way to a meeting with folks at NGPVAN, where I’d get a look at the company’s new CRM tools. On the way, I fired up the mobile web to get the exact address, and lookie here! Something interesting popped onto...
DC votes today for a new at-large city councilmember — hooray for voting! And hooray for sophisticated digital tactics, which are moving down-ballot fast, judging from this race, at least. First, advertising — around the time that early...
Check out the infographic below (originally on Business Insider), which is simple but tells us a lot about the dynamics of the online advertising race for the presidency in 2012: Several points to note: The sheer volume of ads that Obama ran...
The new Organizing For Action, the successor organization to Obama’s 2012 grassroots army, turns its fire on Republican Congressmembers over gun-purchase background checks, as first reported by USA Today. The weapon? Online ads on websites...