Cool stuff on the digital advertising front today: the Montana Democratic Party is using DSPolitical’s voter models and targeting ability to put ads like this one in front of Montana voters who could lose health coverage if Republicans repeal...
Update: Bridge Project is also running digital ads targeting 24 House Republicans over the vote. James Hohmann and the Daily 202 crew at the Post bring us a nice scoop today: The Democratic Congressional Campaign Committee is launching a digital ad...
New contributor! This post comes to us from Mike Smith, CEO of GreenSmith Public Affairs, LLC in Reston, Virginia. Guess what: you’re leaving a trail of digital breadcrumbs wherever you go, and political marketers know it. When you sign-on to...
Republican lawmakers intent on dismantling Obamacare face some serious hurdles, among them their own constituents angry at the thought of losing coverage and the difficult balancing act party leaders have created for themselves. With the House...
Stuck in line at the polls? Relieve your boredom on Facebook. Unsure who’s running for anything other than president? Hello, Mr. Google. American voters will pull out their phones millions of times on Election Day, giving candidates hungry for...
Advertising Age’s Kate Kaye caught something this week that startled me: …despite the fact that he continues to campaign hard in California, which holds its delegate-rich primary next week, the Sanders campaign appears to have brought...
If the idea of a President Trump fills you with horror, you’re not alone: both Democratic and Republican groups are doing their best to take him down. Most of the coverage of their plans has focused on TV ads and grassroots organizing, but as...
Louisiana votes for governor this month*, and intrepid Times-Picayune political reporter Julia O’Donoghue decided to see what happens when local voters Google the two surviving candidates, Republican David Vitter and Democrat John Bel Edwards...
Psych! Buzzfeed doesn’t need ten reasons to get into the political ad market, since one will do: $$$. As we talk about in this month’s Technology Bytes, the web traffic-magnet has hired Rena Shapiro away from Pandora to run a new...
Jim Walsh is the co-founder and CEO of DSPolitical, a voter targeted digital advertising network for Democrats and progressives. C.f. our earlier article on social media in the British 2015 general election. Politics in the United States and United...