Photo: GOTV in the good old days before coronavirus, in this case by a 2008 Obama field team. Talking this week with clients planning digital GOTV campaigns for the fall reminded me of a pandemic-year rule: start early. With many voters afraid to vote in person and facing the prospect of mail-in...
Read More »Facebook just announced that it will start allowing users to opt out of political advertising, though it hasn’t yet said when or how. Will this decision cripple digital campaigning in a presidential election year? First question: how many people will actually turn off political ads if given...
Read More »Over the weekend, Politico’s David Siders examined the coronavirus as a wild card for political campaigns. Let’s focus on one possible effect: will the virus drive candidates out of the real world and onto the internet? Most political campaigns spend a far smaller percentage of their...
Read More »New Epolitics.com contributor! Brent Merritt is a digital strategy consultant at Metric Communications, LLC. Check out his recommendations for list-building via digital ads below, and when you’re done, be sure to browse past Epolitics.com articles on the same topic. Take it away, Brent:...
Read More »My prediction for 2020: volume, volume, volume, at least when it comes to digital advertising. For a start, Donald Trump never really quit running for president after 2016, and he’s already spent tens of millions on Facebook and Google in 2019 alone. With the president now impeached, he and...
Read More »Republicans keep outspending Democrats on persuasion advertising, and this time it’s not just the president: The difference is especially stark on Facebook, where more than 100 congressional Republican incumbents and challengers and national pro-GOP groups ran anti-impeachment ads in the...
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