Billionaire and former New York mayor Michael Bloomberg announced this weekend that he’ll invest at least $100,000,000 in the state of Florida to help elect his one-time presidential rival, Joe Biden, beat Donald Trump. Say that again: one hundred million dollars and probably more. The bulk...
Read More »Facebook CEO Mark Zuckerberg dropped a bomb on U.S. political advertisers today: no new ads related to candidates or issues will run on Facebook or Instagram in the week before Election Day this year. The decision comes as the company tries to deal with an expected flood of disinformation this...
Read More »Axios reports today (via PoliticalWire) that Trump 2020 will spend “in the high seven figures” on digital advertising this week tied to the Republican Convention. Ads will run on Facebook, Google properties and streaming services, and they follow another surge of digital advertising...
Read More »Photo: GOTV in the good old days before coronavirus, in this case by a 2008 Obama field team. Talking this week with clients planning digital GOTV campaigns for the fall reminded me of a pandemic-year rule: start early. With many voters afraid to vote in person and facing the prospect of mail-in...
Read More »Facebook just announced that it will start allowing users to opt out of political advertising, though it hasn’t yet said when or how. Will this decision cripple digital campaigning in a presidential election year? First question: how many people will actually turn off political ads if given...
Read More »Over the weekend, Politico’s David Siders examined the coronavirus as a wild card for political campaigns. Let’s focus on one possible effect: will the virus drive candidates out of the real world and onto the internet? Most political campaigns spend a far smaller percentage of their...
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