With the dizzying blast of political and policy changes coming so far this year, advocates and activists can feel overwhelmed. My new 2025 digital strategy and digital campaigning training series aims to help. We’ll cover topics essential to...
Update: you can now watch the video of this training on YouTube. Previously: Some news here: I’m starting a new series of free, one-hour(ish) online trainings covering essential digital advocacy and campaigning topics this summer. These should...
Back in far-off February, I delivered a social-media training for a long-time client, the Marine Fish Conservation Network. The Network includes a bunch of organizations that work on the ground (and the water) with commercial fishermen, recreational...
With elections in Virginia, New Jersey and a handful of other U.S. locales coming up fast, let’s look at a sample digital outreach plan for a 2023 political campaign. The example below includes a slew of good options for campaigns, though not...
This summer, I got to lead several digital ad trainings aimed at Democratic political campaigns and nonprofit advocacy organizations. Though the sessions at times covered similar tools and tactics, each training had its own emphasis and its own...
Below are a few articles that expand on several topics covered in this month’s online advertising trainings. A few spots in the 6/22 campaign edition are still available as of a week out, so sign up quick! All of these topics are covered in...
Download PDF This article is adapted from Chapter 17 of the 2023 edition of the ebook “How to Use the Internet to Change the World – and Win Elections”. Other chapters cover particular technologies and campaign tasks in detail...
As mentioned in today’s NGP VAN webinar on effective and ethical list-building for politics and advocacy, here are a few resources from Epolitics.com and my monthly pieces in CampaignsandElections.com. Much more from epolitics.com in the weeks...
[Hi folks, apologies for the long radio silence! Basically, after 15 years of writing regularly, I burned out — I got to the point where it felt I’d run out of anything new to say. I’ve still been writing my monthly piece for...
Last fall, I was lucky enough to help out with a very cool voter-turnout program employing sophisticated targeting to help elect down-ballot Democrats in two battleground states. The tools? Digital videos created by The Hometown Project and tailored...