Helping Clients Use Digital Tools to Change the World

Unparalleled Experience

Epolitics.com founder Colin Delany has been helping clients put digital tools to work for politics and advocacy since soon after the birth of the political internet. Working as a consultant with nonprofits, campaigns, political organizations and digital-politics vendors since 1997, Delany specializes in helping clients develop and implement practical digital strategies to achieve their goals.

Digital Strategy Development

Delany works with clients around the world to help them develop strategic plans for digital communications and online organizing based on best practices and hard experience. Depending on the organzation’s needs, this approach may involve:

• Content strategy
• Social media strategy
• Digital advertising, including social-media advertising and programmatic advertising
• List-building
• Email strategy
• Online fundraising
• Media/influencer outreach
• Grasroots tools for political organizing
• Internal processes for digital teams
• Staff capacity-building and training
• Technology development

Clients typically ask Delany to work with them to implement the initial strategic recommendations, though an ongoing relationship is always at their discretion.

Online Audits

Delany often conducts top-to-bottom audit of clients’ digital channels and digital processes as part of the strategy development process. An essential first step for many digital projects, a comprehensive audit helps an organization identify strengths, weaknesses and opportunities for improvement.

Digital Advertising Strategy and Placement

Delany has worked with a variety of clients to develop digital advertising strategies and place ads in front of the right audiences at the right times. He works with programmatic platforms to place CTV/streaming, pre-roll video and display ads and has placed Facebook/Instagram ads for clients for more than a decade. He branches out to other advertising channels as needed. Read a case study from the 2020 election cycle for an example of his past work, which has only grown in sophistication since as the technology has matured.

Project Implementation

Delany works with clients to put best practices directly to work on the ground. In recent years, he has either managed or advised on projects involving:

• Digital advertising, including highly targeted campaigns on Facebook, programmatic outlets and other channels
• Comprehensive content testing (A/B testing)
• Facebook content strategy and community-building
• Legislative advocacy
• Email advocacy/fundraising
• List-building
• Influencer recruitment
• Website development
• Organization-building

Please email cpd@epolitics.com or call +1 202-422-4682 to discuss how Colin Delany can help your organization, campaign or company use digital tools to achieve your policy, political, communications or marketing goals, or if you are a reporter working on a story. Delany also conducts trainings on a variety of topics related to digital politics and advocacy.