Axios reports today (via PoliticalWire) that Trump 2020 will spend “in the high seven figures” on digital advertising this week tied to the Republican Convention. Ads will run on Facebook, Google properties and streaming services, and...
Photo: GOTV in the good old days before coronavirus, in this case by a 2008 Obama field team. Talking this week with clients planning digital GOTV campaigns for the fall reminded me of a pandemic-year rule: start early. With many voters afraid to...
Facebook just announced that it will start allowing users to opt out of political advertising, though it hasn’t yet said when or how. Will this decision cripple digital campaigning in a presidential election year? First question: how many...
Over the weekend, Politico’s David Siders examined the coronavirus as a wild card for political campaigns. Let’s focus on one possible effect: will the virus drive candidates out of the real world and onto the internet? Most political...
New Epolitics.com contributor! Brent Merritt is a digital strategy consultant at Metric Communications, LLC. Check out his recommendations for list-building via digital ads below, and when you’re done, be sure to browse past Epolitics.com...
My prediction for 2020: volume, volume, volume, at least when it comes to digital advertising. For a start, Donald Trump never really quit running for president after 2016, and he’s already spent tens of millions on Facebook and Google in 2019...
Republicans keep outspending Democrats on persuasion advertising, and this time it’s not just the president: The difference is especially stark on Facebook, where more than 100 congressional Republican incumbents and challengers and national...
Following Twitter’s recent political ad cop-out, last week Google announced new restrictions on political advertising on its digital platforms, including YouTube. Unlike Trump’s favorite microblogging platform, Google will still allow...
When Twitter announced that it would ban all political ads (including the issue-focused variety), I wasn’t shy about what I thought: I called it a cop-out. Why? Twitter wants the best of all possible worlds — for itself. It’s...
New Epolitics.com contributor! Myles Bugbee is a digital strategist who has consulted from city council to congressional to presidential campaigns. During the 2018 cycle, he directed Sen. Jon Tester’s digital program and was dubbed “Mr...