News came late last week that Joe Biden would in fact rely on an in-house digital team rather than outsourcing his online outreach to Mike Bloomberg’s Hawkfish campaign startup. Many in the field thought that hiring a firm with little political experience and a track record of winning zero...
Read More »Facebook just announced that it will start allowing users to opt out of political advertising, though it hasn’t yet said when or how. Will this decision cripple digital campaigning in a presidential election year? First question: how many people will actually turn off political ads if given...
Read More »Over the weekend, Politico’s David Siders examined the coronavirus as a wild card for political campaigns. Let’s focus on one possible effect: will the virus drive candidates out of the real world and onto the internet? Most political campaigns spend a far smaller percentage of their...
Read More »With Bernie leading the polls and the Democratic delegate count, Bloomberg’s team seems ready to drop the leash on their opposition research team. On CNN earlier today (via PoliticalWire), a campaign advisor to the former New York mayor brought up some of the “loony” things...
Read More »Iowa, thank you for reminding us of a fundamental truth about political tech: test it before you need it. On edge since Election Day 2016, Democrats wanted the Iowa caucus to show us something, SOMETHING! definitive about how we will end the Trump Era. Instead, we get results delayed by a...
Read More »Top photo: Obama field team in 2008 With Democrats deep in their presidential nominating process, Donald Trump can push his messages in battleground states with little answer from candidates focused on opponents from their own party. We’ve covered the targeted digital advertising campaigns...
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