Download PDF This article is adapted from Chapter 17 of the 2023 edition of the ebook “How to Use the Internet to Change the World – and Win Elections”. Other chapters cover particular technologies and campaign tasks in detail...
Back before the midterm frenzy kicked in, I had the pleasure of joining NGP VAN‘s Craig Grella for an hour-long talk about digital list-building. Just about every campaign or advocacy organization needs to build a supporter list, whether...
Democrats didn’t win Georgia in November and again in January by accident. Those narrow victories followed years of political organizing by groups led by Stacey Abrams and others, including organizations focused on specific communities and...
Over the past couple of weeks, the Democratic National Committee has sent out at least two emails raising money specifically to support a revived fifty-state strategy. According to the appeals, the party plans to play in every zip code in every...
Brad Caldana and long-time friend-of-Epolitics Beth Becker are hosting what promises to be a great online training starting in March. The topic? Building a social-media ambassador program. The idea? With organic Facebook reach a fading memory for...
Political campaigns and grassroots advocacy groups have come to love peer-to-peer texting over the past couple of years, since P2P phone apps allow staff and volunteers to send texts to dozens or hundreds of recipients in minutes. By requiring users...
Author Deepak Puri is the co-founder and CEO of Democracy Labs. This article first appeared on the DemLabs blog. Online petitions help build public support for a cause. But… How does a small grassroots group, with just a few volunteers collect...
Photo: GOTV in the good old days before coronavirus, in this case by a 2008 Obama field team. Talking this week with clients planning digital GOTV campaigns for the fall reminded me of a pandemic-year rule: start early. With many voters afraid to...
New Epolitics.com contributor! Benjamin Culbreth is a grassroots advocacy professional who’s worked on issues ranging from clean energy to healthcare. Find more of his work at benjaminculbreth.com, and read our earlier piece for more about how...
Trump’s reelection team recently conducted a nationwide test of the mechanics of getting his supporters to the polls: They activated tens of thousands of volunteers and tested phone bank capabilities and get-out-the-vote operations in every...