Perhaps you’ve heard of the Peter Principle, the notion that competent people rise in their jobs until they reach a point where they DON’T know what they’re doing. I.e., they’re promoted to the level of their incompetence. Did the opposite happen to now-former Trump...
Read More »Democratic digital staff just conducted an intervention aimed at the Biden campaign, filtered through the words of Politico’s Alex Thompson. In a piece published on Tuesday, Thompson quotes a half-dozen experienced digital campaign staffers with a single message for the presumptive...
Read More »Our friends at Campaigns & Elections have featured the logistics chapter from How to Use the Internet to Change the World – and Win Elections on their site! It’s a chance for everyone to take a look inside the book, in this case at Chapter 16, the final substantive section of the...
Read More »Another thought inspired by Priorities USA’s decision to put a digital expert in charge of ALL paid media: when organizations choose managers from the digital campaigning world, they’re more likely to be looking at women and people of color. Digital (and field) teams are almost always...
Read More »Big news from one of the big spenders on the Independent Expenditure side of Democratic campaigning: Priorities USA Action, the top Democratic super PAC targeting President Donald Trump in 2020, is promoting its head of digital operations to a new role overseeing all paid media — something akin...
Read More »We may have voted just four weeks ago, but the political world is already preparing for the next war. This time around, neither side is likely to have enough digital soldiers: A modern presidential campaign also requires a modern digital operation, including staff and consultants with skills in...
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