With elections in Virginia, New Jersey and a handful of other U.S. locales coming up fast, let’s look at a sample digital outreach plan for a 2023 political campaign. The example below includes a slew of good options for campaigns, though not...
Below are a few articles that expand on several topics covered in this month’s online advertising trainings. A few spots in the 6/22 campaign edition are still available as of a week out, so sign up quick! All of these topics are covered in...
This basic plan to use digital tools to help win an election comes from Chapter Six of How to Use the Internet to Change the World – and Win Elections [2020 Edition]. For details on any of the campaign activities described below, check out the...
Yesterday I chatted with Gray TV’s Jillian Angeline about the Arizona Senate race and voter turnout, and a point I raised made it into the final segment. While many voters will be reluctant to open their doors to campaign volunteers in a...
In Campaigns & Elections this week, I explore a big question: what will a post-pandemic political campaign look like? My answers aren’t quite as far out as January’s predictions for the next decade, but they should give you a few...
Perhaps you’ve heard of the Peter Principle, the notion that competent people rise in their jobs until they reach a point where they DON’T know what they’re doing. I.e., they’re promoted to the level of their incompetence...
While Epolitics.com was well into its post-election hiatus in December, I awoke briefly from an editorial slumber to write in Campaigns & eletions about the strange year political data had in 2016. My definition of “data” was...
Yesterday we looked at Donald Trump’s sophisticated Facebook infrastructure, which included targeted “dark posts” and an impressive program to recruit supporters and test content on a massive scale (175,000 variants in one day!)...
Facebook’s come in for plenty of criticism since Election Day, in part for its role in helping fake election news stories and conspiracy theories spread online in the months before Trump’s victory. But did the vast social network help...
Was anyone truly surprised to learn that Donald Trump bragged about forcing himself on women in the “Access Hollywood” video released Friday? If you were, you haven’t been paying attention — from Meghyn Kelly to Miss Piggy...