Last fall, I was lucky enough to help out with a very cool voter-turnout program employing sophisticated targeting to help elect down-ballot Democrats in two battleground states. The tools? Digital videos created by The Hometown Project and tailored to specific targeted state legislative and...
Read More »Yesterday I suggested that the Georgia senate runoff races have likely siphoned away donations that otherwise might have landed in nonprofit coffers in the last weeks of 2020. But while Ossoff and Warnock may compete with nonprofits for donors’ attention, Facebook’s ongoing political...
Read More »After Joe Biden nailed down the Democratic presidential nomination almost a year ago, many worried that Donald Trump’s online disinformation machine would make short work of him. As the election season built toward the fall and Trump’s social-media numbers consistently blew...
Read More »This year I got to do serious political campaign work for the first time. Yes, I’ve been deep in the world of digital political advocacy for more than two decades, and I’ve helped out on small campaigns in the past, but this election cycle immersed me in the mechanics of working to...
Read More »Axios reports today Google will finally lift its post-election U.S. political ad ban starting tomorrow, December 10th. Political organizers working on January’s Georgia Senate special will now be able to run ads on Google search, YouTube videos, other Google properties and the...
Read More »In one of the more bizarre political inversions of the 2020 campaign, Republicans claim that their superior field organizing will make up for Donald Trump’s consistent lag in the polls. With Biden’s field organizers leery of face-to-face voter outreach during a pandemic, will the...
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