Download PDF This article is adapted from Chapter 17 of the 2023 edition of the ebook “How to Use the Internet to Change the World – and Win Elections”. Other chapters cover particular technologies and campaign tasks in detail...
Last fall, I was lucky enough to help out with a very cool voter-turnout program employing sophisticated targeting to help elect down-ballot Democrats in two battleground states. The tools? Digital videos created by The Hometown Project and tailored...
Yesterday I suggested that the Georgia senate runoff races have likely siphoned away donations that otherwise might have landed in nonprofit coffers in the last weeks of 2020. But while Ossoff and Warnock may compete with nonprofits for...
After Joe Biden nailed down the Democratic presidential nomination almost a year ago, many worried that Donald Trump’s online disinformation machine would make short work of him. As the election season built toward the fall and Trump’s...
This year I got to do serious political campaign work for the first time. Yes, I’ve been deep in the world of digital political advocacy for more than two decades, and I’ve helped out on small campaigns in the past, but this election...
Axios reports today Google will finally lift its post-election U.S. political ad ban starting tomorrow, December 10th. Political organizers working on January’s Georgia Senate special will now be able to run ads on Google search, YouTube...
In one of the more bizarre political inversions of the 2020 campaign, Republicans claim that their superior field organizing will make up for Donald Trump’s consistent lag in the polls. With Biden’s field organizers leery of face-to-face...
Top photo: Obama field team in 2008 With Democrats deep in their presidential nominating process, Donald Trump can push his messages in battleground states with little answer from candidates focused on opponents from their own party. We’ve...
Earlier this week, The Daily Beast reported that the DNC plans to add the cellphone numbers of millions of Americans to the voter file: The Democratic National Committee is dropping “six figures†to acquire “tens of millions†of cellphone...
Following Twitter’s recent political ad cop-out, last week Google announced new restrictions on political advertising on its digital platforms, including YouTube. Unlike Trump’s favorite microblogging platform, Google will still allow...