Top Photo: This time, precise targeting was just a test. Regular readers know that I’ve been advocating for Democrats to launch long-term persuasion campaigns to reach people inside the Fox/Limbaugh/Breitbart bubble. Absent field outreach...
New Epolitics.com contributor! Bryan Eastman is a campaign strategist based in North Florida who runs PoliEngine, “a political website builder and communications company that helps candidates get professional-quality communications for a...
Check out the slides from Friday’s Netroots Nation training, designed to introduce new/creative advertising strategies for political campaigns and advocacy organizations. The training was a hit; we filled the room and flowed out into the...
I put this list together as a handout for a digital advertising training at Netroots Nation 2019. To see the list as a one-pager, please download the PDF. What tips would you add to the list? 1. Focus Your Budget Have clear goals. Most advocacy and...
Responding to criticism that they’ve ceded the field to Trump in battleground states while potential presidential nominees fight it out, Democratic groups went to Politico’s Maggie Severn this weekend to argue that they aren’t...
Top Photo: Leading a Republican voter to water Between now and Election Day 2020, Democrats have a lot of persuading to do. It won’t be easy — and Donald Trump is already well ahead of us. First, the problem: outside of the suburbs...
No, the Republicans are not “winning the internet”, but Donald Trump does do one thing better than the Democrats. 523 days before the November 2020 elections, his campaign is already running a long-term Facebook persuasion campaign based...
I’ve been experimenting recently with cross-posting Epolitics.com articles to Medium.com, and last month’s Digital Beachheads article is the latest. With a new title, too, so check out Digital Beachheads: How to Use Facebook to Build...
Also published on Medium.com as Digital Beachheads: How to Use Facebook to Build Progressive Support in Trump Country You don’t always get to pick your battlefields when you want to change a country. For progressives, many of our policy and...
The digital side of Senator Kamala Harris’s campaign launch got good reviews this week, as Sam Stein and Gideon Resnick note at The Daily Beast: Sen. Kamala Harris (D-CA) announced on Tuesday that her presidential campaign exploratory...