Over the weekend, Politico’s David Siders examined the coronavirus as a wild card for political campaigns. Let’s focus on one possible effect: will the virus drive candidates out of the real world and onto the internet? Most political campaigns spend a far smaller percentage of their...
Read More »New Epolitics.com contributor! Brent Merritt is a digital strategy consultant at Metric Communications, LLC. Check out his recommendations for list-building via digital ads below, and when you’re done, be sure to browse past Epolitics.com articles on the same topic. Take it away, Brent:...
Read More »My prediction for 2020: volume, volume, volume, at least when it comes to digital advertising. For a start, Donald Trump never really quit running for president after 2016, and he’s already spent tens of millions on Facebook and Google in 2019 alone. With the president now impeached, he and...
Read More »Republicans keep outspending Democrats on persuasion advertising, and this time it’s not just the president: The difference is especially stark on Facebook, where more than 100 congressional Republican incumbents and challengers and national pro-GOP groups ran anti-impeachment ads in the...
Read More »Following Twitter’s recent political ad cop-out, last week Google announced new restrictions on political advertising on its digital platforms, including YouTube. Unlike Trump’s favorite microblogging platform, Google will still allow ads from political campaigns and and...
Read More »When Twitter announced that it would ban all political ads (including the issue-focused variety), I wasn’t shy about what I thought: I called it a cop-out. Why? Twitter wants the best of all possible worlds — for itself. It’s perfectly happy to play a central part in our...
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