I put this list together as a handout for a digital advertising training at Netroots Nation 2019. To see the list as a one-pager, please download the PDF. What tips would you add to the list? 1. Focus Your Budget Have clear goals. Most advocacy and...
Responding to criticism that they’ve ceded the field to Trump in battleground states while potential presidential nominees fight it out, Democratic groups went to Politico’s Maggie Severn this weekend to argue that they aren’t...
Top Photo: Leading a Republican voter to water Between now and Election Day 2020, Democrats have a lot of persuading to do. It won’t be easy — and Donald Trump is already well ahead of us. First, the problem: outside of the suburbs...
No, the Republicans are not “winning the internet”, but Donald Trump does do one thing better than the Democrats. 523 days before the November 2020 elections, his campaign is already running a long-term Facebook persuasion campaign based...
I’ve been experimenting recently with cross-posting Epolitics.com articles to Medium.com, and last month’s Digital Beachheads article is the latest. With a new title, too, so check out Digital Beachheads: How to Use Facebook to Build...
Also published on Medium.com as Digital Beachheads: How to Use Facebook to Build Progressive Support in Trump Country You don’t always get to pick your battlefields when you want to change a country. For progressives, many of our policy and...
The digital side of Senator Kamala Harris’s campaign launch got good reviews this week, as Sam Stein and Gideon Resnick note at The Daily Beast: Sen. Kamala Harris (D-CA) announced on Tuesday that her presidential campaign exploratory...
Big news from one of the big spenders on the Independent Expenditure side of Democratic campaigning: Priorities USA Action, the top Democratic super PAC targeting President Donald Trump in 2020, is promoting its head of digital operations to a new...
This post originally ran on Epolitics.com on October 4, 2017. Let’s reread it now in the light of this week’s Manafort redaction disaster, in which we learned that Trump’s onetime campaign manager had passed polling data to a...
2016 did not go the way Democrats hoped — and not just because Trump won. Despite the hundreds of millions of dollars spent on congressional races, the balance of power in the House shifted only slightly toward the Dems, and Republicans could...