Republicans keep outspending Democrats on persuasion advertising, and this time it’s not just the president: The difference is especially stark on Facebook, where more than 100 congressional Republican incumbents and challengers and national...
Following Twitter’s recent political ad cop-out, last week Google announced new restrictions on political advertising on its digital platforms, including YouTube. Unlike Trump’s favorite microblogging platform, Google will still allow...
When Twitter announced that it would ban all political ads (including the issue-focused variety), I wasn’t shy about what I thought: I called it a cop-out. Why? Twitter wants the best of all possible worlds — for itself. It’s...
New Epolitics.com contributor! Myles Bugbee is a digital strategist who has consulted from city council to congressional to presidential campaigns. During the 2018 cycle, he directed Sen. Jon Tester’s digital program and was dubbed “Mr...
Top Photo: This time, precise targeting was just a test. Regular readers know that I’ve been advocating for Democrats to launch long-term persuasion campaigns to reach people inside the Fox/Limbaugh/Breitbart bubble. Absent field outreach...
New Epolitics.com contributor! Bryan Eastman is a campaign strategist based in North Florida who runs PoliEngine, “a political website builder and communications company that helps candidates get professional-quality communications for a...
Check out the slides from Friday’s Netroots Nation training, designed to introduce new/creative advertising strategies for political campaigns and advocacy organizations. The training was a hit; we filled the room and flowed out into the...
I put this list together as a handout for a digital advertising training at Netroots Nation 2019. To see the list as a one-pager, please download the PDF. What tips would you add to the list? 1. Focus Your Budget Have clear goals. Most advocacy and...
Responding to criticism that they’ve ceded the field to Trump in battleground states while potential presidential nominees fight it out, Democratic groups went to Politico’s Maggie Severn this weekend to argue that they aren’t...
Top Photo: Leading a Republican voter to water Between now and Election Day 2020, Democrats have a lot of persuading to do. It won’t be easy — and Donald Trump is already well ahead of us. First, the problem: outside of the suburbs...