Over the weekend, Politico’s David Siders examined the coronavirus as a wild card for political campaigns. Let’s focus on one possible effect: will the virus drive candidates out of the real world and onto the internet? Most political...
New Epolitics.com contributor! Brent Merritt is a digital strategy consultant at Metric Communications, LLC. Check out his recommendations for list-building via digital ads below, and when you’re done, be sure to browse past Epolitics.com...
My prediction for 2020: volume, volume, volume, at least when it comes to digital advertising. For a start, Donald Trump never really quit running for president after 2016, and he’s already spent tens of millions on Facebook and Google in 2019...
Republicans keep outspending Democrats on persuasion advertising, and this time it’s not just the president: The difference is especially stark on Facebook, where more than 100 congressional Republican incumbents and challengers and national...
Following Twitter’s recent political ad cop-out, last week Google announced new restrictions on political advertising on its digital platforms, including YouTube. Unlike Trump’s favorite microblogging platform, Google will still allow...
When Twitter announced that it would ban all political ads (including the issue-focused variety), I wasn’t shy about what I thought: I called it a cop-out. Why? Twitter wants the best of all possible worlds — for itself. It’s...
New Epolitics.com contributor! Myles Bugbee is a digital strategist who has consulted from city council to congressional to presidential campaigns. During the 2018 cycle, he directed Sen. Jon Tester’s digital program and was dubbed “Mr...
Top Photo: This time, precise targeting was just a test. Regular readers know that I’ve been advocating for Democrats to launch long-term persuasion campaigns to reach people inside the Fox/Limbaugh/Breitbart bubble. Absent field outreach...
New Epolitics.com contributor! Bryan Eastman is a campaign strategist based in North Florida who runs PoliEngine, “a political website builder and communications company that helps candidates get professional-quality communications for a...
Check out the slides from Friday’s Netroots Nation training, designed to introduce new/creative advertising strategies for political campaigns and advocacy organizations. The training was a hit; we filled the room and flowed out into the...