New Epolitics.com contributor Michelle Coyle Edwards is Vice President at Rising Tide Interactive. Recently I attended the uber-nerdy Ramp Up! conference in Silicon Valley, where all manner of data geeks and corporate digital marketing gurus were...
A big trend I’m watching these days: the growing ability of online marketers and advocates to aim their online messages more and more specifically, often down to the household or individual level. We’ve covered various aspects of...
On Monday, the Times’s Derek Willis wrote up a fascinating Facebook experiment in multi-channel fundraising. The goal? To show if Facebook ads could increase donations from a political campaign’s email list. The method: Have two...
Targeted online political advertising is only for the big dogs — true or false? A year ago, largely true: except for specialized outlets like Facebook, Twitter and Google, providers generally required campaigns to slap down a minimum of five...
Great advice from regular Epolitics.com contributor Laura Packard. This post first appeared on the PowerThru Consulting blog. Election Day is less than a week away (although with runoffs, who knows!). Say you still have some funds, but hardly any...
CampaignGrid’s Steven Moore went on Karen Jagoda’s Digital Politics Radio this week, and a topic that came up fast was his firm’s parent company’s newly awarded patent on digital ad targeting via the voter file. Like other...
Intrepid Advertising Age reporter Kate Kaye has turned her attention to a big controversy in the digital campaigning world: the patent on data-targeted online advertising recently awarded to Audience Partners, the parent company of CampaignGrid (for...
The latest Technology Bytes column is now online at the Campaigns & Elections site, and it’s chock-full of digital strategy goodness. The main topics this edition: Twitter’s new advertising options and their political application...
New guest author Seth Oldmixon lets us know exactly how he feels about Audience Partners/CampaignGrid’s new patent on digital ad targeting. Update: Perhaps understandably, CampaignGrid has declined to reply, but you can read their framing of...
Update: See Seth Oldmixon’s response to this development, CampaignGrid’s Patent Sets Dangerous Precedent. Big news in the online political advertising world: The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to...