Here’s another tip (via RootsCamp 2012) from our digital marketing friends at Obama 2012: when you’re doing persuasion ads, don’t use a format people can skip over…because they will. For instance, plenty of video ads get...
One noteworthy point from a RootsCamp 2012 session on the Obama campaign’s digital marketing: sometimes a less-targeted approach to recruitment worked better than tight targeting. This may come as a surpise to some, since, impressed the...
Besides the Big Questions for 2012 we talked about yesterday, the current Campaigns & Elections TechBytes column also looks at some targeting options beyond those involving digital cookies and voter databases. Another useful channel? Cable TV...
Campaign 2012 should be decisive in a big bunch of ways — we’ll get a new president and a fundamentally different Congress…or we won’t, for example. But political digerati will be watching for special insights in our own...
Cookie-based voter-file targeted ads (like those getting scarce in battleground states) aren’t the only arrow in the digital advertiser’s quiver: Mitt Romney’s now trying to connect with voters via Pandora internet radio, too...
Look at the ad to the right — it appeared on Epolitics.com this morning. The message ain’t subtle: political online ad space is drying up, so you’d better go with a company that’s got battleground inventory already in the...
A Politico story today confirms something we’ve mentioned here before more than once: this year’s high level of spending by campaigns and outside groups is soaking up online ad inventory, particularly in battleground states. Back in...
Hi folks, my latest Campaigns & Elections article is up, and it looks at some critiques of the new trend toward using online ad networks to target individual voters through online “cookies.” As we’ve seen, online political...
Howdy folks, yes we are still alive down here in the e.politics bunker, despite all indications to the contrary — what with conferences, a day job and Campaigns & Elections demanding time, the site has had to take a back seat for too long...
Lots of online talk today about the Obama campaign’s new two-minute(!) anti-Romney attack ad airing in battleground states. Here’s the video, and note the RomneyEconomics.com website promoted via a custom overlay: This video is...