This morning I had the privilege of chatting with the folks at NPR/PRI’s “The Takeaway” for a bit. The subject? Political ad microtargeting, which handily was one of the subjects of a recent Campaigns and Elections...
ClickZ‘s Kate Kaye is a rare reporter these days who really understands online advertising and knows the right questions to ask. Don’t miss her coverage of the 2012 primaries, in which campaigns and Super PACs have taken to the...
Well, not willingly — a week or two back, Warren’s campaign for Massachusetts senator was running online display ads asking for donations to her “response fund” to reply to the television attacks Rove’s American...
Hi folks, I hope you’re enjoying the end-of-year frenzy — I’m just wrapping up the last details of the NWLC’s EOY online fundraising email sequence, and I’m sure all of our inboxes will be filling up soon with various...
Guest article! Brian Cook is with the Human Rights Campaign, which works on marriage equality and other equal rights issues for the LGBT community. He recently put the Google Grants guide below out on the Progressive Exchange and was kind enough to...
Rick Perry may have tried to upstage her with his campaign launch, but Michelle Bachmann did win this year’s Ames Straw Poll, usually an early indicator of a candidate’s strength in first-to-caucus Iowa. An article in yesterday’s...
Hot on the heels of yesterday’s Great Guest Author Roundup, a new stallion has joined the herd! Check out Derek Pangallo’s political advertising extravaganza below, inspired by an Allen West ad on Epolitics.com. Today’s Part One...
Here’s a number that won’t shock anyone who’s been buying Facebook Ads consistently for the past year or two: Facebook’s cost-per-click jumped 22% in the second quarter of 2011, after a 40% rise in the previous quarter...
Hi folks, be sure to check out Kate Kaye’s ClickZ article on internet politics in the Wisconsin recall elections. First, because it’s a good piece with plenty of detail on what DFA and the PCCC did to mobilize their online supporters...
So there I was, innocently puttering around the e.politics bunker last night with the Military Channel on in the background (a show on CIA spycraft! Yum), when all of a sudden Mike Huckabee’s Southern drawl rolled out of my fine 150-watt 1993...