As of March 31, Obama 2012 and the DNC together had spent $21,000,000 on digital advertising, more than double total Republican spending at the presidential level. Most of the Dems’ spending was on Google and Facebook recruiting ads, though a...
[Updated below] A big change in the world of campaign advertising: over the past six months: the practice of targeting online ads directly at voters in a particular district has gone from being exotic to being a standard part of the political...
One key takeaway from CampaignTech: advertising inventory seems to be selling out fast, particularly in those eternal tossup states like Florida and Ohio. According to various conference-goers, campaigns, party committees, independent expenditure...
Call today a study in crowdsourcing contrasts. First, the good: public-interest news outlet ProPublica is asking citizens to help track political advertising by candidates and outside groups like SuperPACs (they need assistance because the FCC has...
From our friends at FlackCheck.org, a new organization spun off from FactCheck.org that looks at political advertising: Not bad at all! Musical numbers ain’t easy, and illustrating the ad trends this way is a lot more compelling than some dry...
Wow, here’s a striking number from Kate Kaye at ClickZ: Online ad spending by President Obama’s reelection campaign has reached over $8 million. When combined with web ad spending by the Democratic National Committee, the number tops the...
For insight into the shape of the Obama grassroots turnout machine that Republicans will have to counter in the Fall, look no further than the campaign’s January income/expense filing. For instance: The campaign’s single largest expense...
*To the tune of All the Single Ladies A quick public service announcement from your friends here at Epolitics.com: as you’re cruising around the web, you’ll no doubt occasionally find stories you like. And I bet you even have a few web...
This morning I had the privilege of chatting with the folks at NPR/PRI’s “The Takeaway” for a bit. The subject? Political ad microtargeting, which handily was one of the subjects of a recent Campaigns and Elections...
ClickZ‘s Kate Kaye is a rare reporter these days who really understands online advertising and knows the right questions to ask. Don’t miss her coverage of the 2012 primaries, in which campaigns and Super PACs have taken to the...