Here’s a good example of using a proxy target for your REAL opponent in an online advertising campaign: Media Matters has gone on the digital offensive against Fox News, but their ads are actually aimed at online travel service Orbitz...
As I’m wrapping the epic saga that is the Online Politics 101 rewrite, it’s been fascinating to note the changes we’ve seen over the past couple of years of internet activism and advocacy. One factor? The rise of entirely new...
A new article from Google alum Chris Talbot, continuing the focus on getting out the vote in the last days before the election. Find out more about Chris at the Talbot Digital site and on Twitter. Also see his previous article covering online rapid...
A little bird just whispered this in my ear, soon after said bird got off the phone with Google’s political advertising team: rates for Google/YouTube’s “in-stream” ads in certain states have doubled or tripled in recent...
Kate Kaye’s picked up on a story that bombarded the e.politics bunker with at least half a dozen Google Alerts this morning: Twitter has decided not to allow political campaigns to purchase “Promoted Tweets” through the end of this...
One takeaway from today’s AMP Summit sessions so far — Google has seen such a surge of election-related online advertising that the company’s actually established a “war room” for the remaining weeks of the 2010...
We’ve seen candidates tout their social media bona fides as a plus, but I can’t remember a candidate who’s used his Twitter presence as the hook for a TV commercial: Cute intro! And a good fit for the candidate’s folksy style...
Also published on techPresident Update: See also Kate Kaye’s earlier coverage at ClickZ. Politico’s Morning Tech column has highlighted a clever use of mobile advertising in last week’s Florida primaries: As the Sunshine State...
Also published on techPresident and K Street Cafe Maybe not yet, but AOL would certainly like political professionals to start thinking that way — with Google monopolizing search advertising and Facebook dominating the social space, AOL wants...
Does online advertising affect voters’ perception of a political candidate? When combined with television ads, it does — at least, according to research conducted by Google, Centro and Global Strategy Group, who tested the effects of...