Also published on techPresident and K Street Cafe Maybe not yet, but AOL would certainly like political professionals to start thinking that way — with Google monopolizing search advertising and Facebook dominating the social space, AOL wants...
Does online advertising affect voters’ perception of a political candidate? When combined with television ads, it does — at least, according to research conducted by Google, Centro and Global Strategy Group, who tested the effects of...
“Never reinforce failure” — an old military adage that’s equally applicable in the world of Facebook advertising. Why? Because Facebook wants it that way. Here’s the deal: Facebook charges for advertising on a sliding...
Interesting little tidbit from Nevada: a group calling itself the Patriot Majority is running ads against Sharron Angle on conservative websites, describing her as “‘Nevada’s WORST legislator!’ and a ‘professional...
Also published on The Huffington Post and techPresident Minor scuffle in the online communications world: BP has purchased Google Ads on search terms related to the Gulf oil spill (for example: “oil spill”), with its ads showing up at...
Josh Koster and Tyler Davis’s follow-up to yesterday’s piece on early-in-cycle list-building advertising. See also their earlier Ten Commandments of Campaign Social Media, all excerpted from the (free to download) Digital Political...
If you dug Josh Koster and Tyler Davis’s earlier Ten Commandments of Campaign Social Media, be sure to check their latest article below, also excerpted from the (free to download) Digital Political Campaigns 101. Online Advertising Early in an...
According to an article in National Journal today, Newt Gingrich is so bullish on internet advertising that he’s encouraging Republicans to spend as much on it as they do on television. Fortunately for Republican candidates, NJ reporter Ashlie...
This question’s come up a couple of times lately, most recently when I was meeting with a group of Maryland political candidates last week — should political campaigns focus their online advertising on Google or Facebook? The answer, of...
Be sure to catch this article from the February issue of Politics Magazine, particularly if you’re looking for examples of how even a relatively small online ad buy can reverberate across the media landscape. Late last year, longtime CNN host...