The First Twitter-Centric Campaign Ad? “I Heard Chuck Grassley Has a Twitter”

We’ve seen candidates tout their social media bona fides as a plus, but I can’t remember a candidate who’s used his Twitter presence as the hook for a TV commercial:

Cute intro! And a good fit for the candidate’s folksy style. Of course, Twitter isn’t always a positive for politicians — the last time Chuck Grassley’s Twitter feed appeared in the fine pages of, the quote was, “as long as he has a Twitter account, she [his opponent] has a chance.”


Written by
Colin Delany
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