Lockheed Martin has purchased ad space on a number of nonpartisan, politically oriented websites, with many of the ads promoting funding for the F-22 fighter plane. Each presents some information about the company’s position and links back to...
Today’s POLC panel about Online Politics at the State Level aimed to be practical and specific, which is why we packed it with people who’ve actually run for office. One takeaway: targeting Facebook users via advertising is easier than I...
Here’s a fun way to spend your April 15th: first person to spot an online advocacy campaign using tax day as a hook gets a free…oh wait, I win! Okay, I cheated — lots of groups have been working online to organize and recruit the...
Online politics a progressive monopoly? Not in California, at least judging from the battle waged over the internet to pass Proposition 8, the 2008 ballot initiative that banned gay marriage in that state: The ProtectMarriage.com coalition used the...
Bummed that you couldn’t make it to Friday’s IAB-sponsored online political advertising discussion? Never fear, C-Span’s camera was On The Scene — you can relive the magic here (direct link to the video player). The first 25...
Tired of all the Twitter talk? A little online advertising should provide just the antidote — no collaborative culture required, only a cynical desire to manipulate the public for your own ends. Or to try a different spin, a need to provide...
This in from friend and e.politics contributor Burt Edwards a few days back: OK, so it’s a slow Sunday morning and I’m doing my version of reading the morning paper (which for me is checking my regular papers online as well as a couple...
Political search advertising has come up a couple of times on the site lately, once in connection with the Obama campaign and once involving a 2010 Senate race. Even if you can’t make it to Search Engine Strategies in March, DC’ers still...
Cross-posted on K Street Cafe Check out this fascinating print ad placed by the National Association of Home Builders in today’s Roll Call, which starts out with quite a strong quote: “If this thing passes, I will buy immediately.”...
Cross-posted on techPresident Another tip from the Obama campaign: take a solid look at search advertising. At two recent public discussions, members of the winning 2008 new media team have mentioned the effectiveness of Google ads in building the...