A small change to epolitics.com: I’m experimenting with Google Ads. Not sure if they’ll have a high enough response rate to be worth the extra clutter on the site, but let’s try ’em out and see what happens. I’m running...
Here’s something to keep you busy for a couple of hours on a dreary Friday afternoon: a comprehensive collection of political campaign television commercials dating back to the 1950s. Revealing for more than just political reasons, since they...
Interesting angle on email advocacy from the Obama campaign — today they used a message to their list to drive voter registration via the Vote For Change site [note the tracking code embedded in the landing page URL], while also explicitly...
Read Scott Martin has already picked up on the first Obama/Biden online display ad, which started running on Time.com at 5 Eastern this morning — only two hours after the veep announcement went out over text. Read cheekily describes it as...
Updated January, 2011 If I had to pick a most-neglected aspect of internet politics, it would be online advertising — until recently. In particular, electoral campaigns used to spend relatively little money advertising to web audiences...
Well, e.politics may have been on break for the past couple of weeks, but the wider world of electronic politics has kept on keeping on in the meantime. As an example, check out the find-your-polling-place ads that Barack Obama is running in advance...
Read Scott Martin continues doing yeoman’s work over at his political Ad of the Day site, and with Indiana and North Carolina in mind, take a look at how Obama’s been pushing voter turnout. His paid search ads on “Indiana...
Check out today’s Post for a good look at HOW Barack Obama has raised over $100 million so far this year — spoiler: it wasn’t by accident. Matthew Mosk examines how the campaign has used both Google ads and display ads in online...
The Post continues to do my job for me! Jeffrey Birnbaum has a K Street Condidential piece today on the mechanics of using online ads to build a grassroots activist list. He ventures into the cubes at Democracy Data & Communications to watch as...
[Click here for more about political microtargeting.] If you’re a regular e.politics reader, you know I’m crazy for microtargeting and niche marketing. The Washington Post turns out to have some frankly amazing tools for zeroing in your...