2012 Online Advertising So Far: Dems Outspend Repubs by a Factor of Two

Wow, here’s a striking number from Kate Kaye at ClickZ:

Online ad spending by President Obama’s reelection campaign has reached over $8 million. When combined with web ad spending by the Democratic National Committee, the number tops the $10 million mark. By the end of January, GOP presidential candidates and the Republican National Committee together had spent just half that amount.

This builds on the January data we saw a few days ago, and it demonstrates the Obama machine’s steady drive to rebuild its 2008 grassroots network. Republicans, are you listening?


Written by
Colin Delany
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