Hi folks, the first thing I’ll be watching in the midterm elections is how well the mass of digital ads I’m about to launch will perform. Michigan, Ohio and Illinois voters, get ready. But this year’s elections should help answer...
Our poor email inboxes! If you’ve ever donated to a political campaign, yours has probably been filling up with fundraising appeals from groups you hadn’t heard about before they sent you a note. Political organizations have bought and...
Yesterday I suggested that the Georgia senate runoff races have likely siphoned away donations that otherwise might have landed in nonprofit coffers in the last weeks of 2020. But while Ossoff and Warnock may compete with nonprofits for...
My email inbox cries every day, battered by endless reminders that Control Of The Senate Is On The Line, We Are Being Outspent and You Can Make a Difference if you Let Me Level With You about the latest Bad News. If you thought online fundraisers...
Way back at the beginning of March — which feels ancient after six weeks of pandemic-induced social distancing — I led an webinar designed to introduce smaller nonprofits to the basics of online fundraising. The audience was partner...
Trump and the Republican party have used the impeachment process as a fundraising hook since Nancy Pelosi launched the inquiry back in September, but they’re not the only ones profiting from his supporters in this political moment. Maggie...
Great stat from the Democratic National Committee’s head of digital fundraising, Clarke Humphrey, at today’s CampaignTech Innovation Summit: 30% of the DNC’s digital income arrives via recurring donations. Thirty percent! So...
Congratulations to Andrew Yang! As of Monday, his campaign had raked in over $1 million in donations and at least 450,000 new email subscribers since he announced his Universal Basic Income giveaway (ten lucky winners will take home $1000 per month...
Hi folks, I went on Karen Jagoda’s Digital Politics Radio show a few days back, and in an action-packed sixteen-minute session, we talked about: Democratic debate/advertising strategies Financial dangers of fishing for donors in a small pond...
Earlier this week, the public radion show Marketplace dove into the business of processing political donations online. Reporter Kimberly Adams pointed to the success of ActBlue on the Left and examined the Republican attempt to create a uniform...