2016 did not go the way Democrats hoped — and not just because Trump won. Despite the hundreds of millions of dollars spent on congressional races, the balance of power in the House shifted only slightly toward the Dems, and Republicans could...
Plenty of people’s electoral hash will likely be settled on November 6th, and we may get answers to some big digital questions that day, too. In my October Campaigns & Elections column, I look at three big trends the elections should...
Last week, we covered the GoFundMe account set up to help Christine Blasey Ford pay for security and other costs related to her telling her sexual assault story about Brett Kavanaugh. This week, we learn that grassroots donations to both parties...
Late in Christine Blasey Ford’s Senate testimony today, the Republican surrogate questioner asked questions getting at whether anyone was funding her effort to tell her story about Kavanaugh’s alleged sexual assault, particularly if...
Vote.org sent a fundraising email yesterday with an unexpected ask: they want me to give them money to pay for billboards encouraging people to vote. What? Aren’t we all digital and stuff these days? The actual ask is quite specific. The...
Are “viral” fundraising videos replacing TV ads? The New York Times evidently thinks so. Will they dethrone email as the king of digital political fundraising? The short answer: no time soon. But, the fact that Democratic candidates have...
In my latest piece for Blackbaud’s npENGAGE blog (last of a series of four articles), we walk through the options around a common nonprofit communications conundrum: A question I have often heard: should nonprofits focus on email or Facebook...
Here’s a paradox for you: individual Republican candidates have struggled to raise money this year, to the point that some observers have wondered if many of them are even viable in November. Meanwhile, the Republican National Committee is...
New Epolitics.com contributor Brett Gerstein is the CEO of Fliptide, which helps organizations gain supporters and win campaigns through digital advertising. For those of you who may not have noticed, several weeks ago, Google introduced some pretty...
This year’s congressional special elections have generated tons of media coverage, most focusing on implications for the 2018 midterms…and for the Trump presidency. But digital folks should note two important trends that I point out in...