In my latest piece for Blackbaud’s npENGAGE blog (last of a series of four articles), we walk through the options around a common nonprofit communications conundrum: A question I have often heard: should nonprofits focus on email or Facebook? Of course, the correct answer is almost always...
Read More »Here’s a paradox for you: individual Republican candidates have struggled to raise money this year, to the point that some observers have wondered if many of them are even viable in November. Meanwhile, the Republican National Committee is bringing in money hand over fist, much of it small...
Read More »New Epolitics.com contributor Brett Gerstein is the CEO of Fliptide, which helps organizations gain supporters and win campaigns through digital advertising. For those of you who may not have noticed, several weeks ago, Google introduced some pretty strict requirements for Google Grant account...
Read More »This year’s congressional special elections have generated tons of media coverage, most focusing on implications for the 2018 midterms…and for the Trump presidency. But digital folks should note two important trends that I point out in my most-recent Campaigns & Elections...
Read More »According to a new report from online advocacy platform EveryAction, that number may be 20%…or more. The 2017 Nonprofit Email Deliverability Study is the brainchild of deliverability guru (and friend of e.politics) Brett Schenker, and the numbers it presents are sobering. Brett calculates...
Read More »Donald Trump is fundraising gold — if you’re on his bad side. We’ve already seen activists pour money into advocacy groups like Planned Parenthood and the ACLU, in the latter case funding a massive expansion of their work. Via Politico, we can now see evidence of a similar...
Read More »
