New Epolitics.com contributor Brett Gerstein is the CEO of Fliptide, which helps organizations gain supporters and win campaigns through digital advertising. For those of you who may not have noticed, several weeks ago, Google introduced some pretty...
This year’s congressional special elections have generated tons of media coverage, most focusing on implications for the 2018 midterms…and for the Trump presidency. But digital folks should note two important trends that I point out in...
According to a new report from online advocacy platform EveryAction, that number may be 20%…or more. The 2017 Nonprofit Email Deliverability Study is the brainchild of deliverability guru (and friend of e.politics) Brett Schenker, and the...
Donald Trump is fundraising gold — if you’re on his bad side. We’ve already seen activists pour money into advocacy groups like Planned Parenthood and the ACLU, in the latter case funding a massive expansion of their work. Via...
God is on the side of the big battalions, or so I hear. Photo via the National Archives. The announcement was essentially inevitable, but let’s still take note: Hillary Clinton can now tap the 20 million-odd supporter email addresses that...
The Hill’s Jessie Hellman reports: The Donald Trump campaign sent its first “emergency” fundraising email to supporters Saturday, seeking to raise at least $100,000 by the end of the day. That request follows a multimillion-dollar...
Quick thought: when advocates, fundraisers and organizers talk about the “ladder of engagment”, we usually speak in terms of “moving people up.” I.e., we’re getting our supporters to take higher-value actions over time...
Chris Cillizza called it a declaration of war: yesterday, Bernie Sanders endorsed DNC chair Debbie Wasserman Schultz’s primary opponent in her race to retain her House seat. Today, he followed it up with a fundraising email asking supporters...
If you’re a nonprofit organization or a political campaign, you almost certainly need to raise money. Most of us don’t have a wealthy donor waiting in the wings to swoop in at a time of need! High-dollar individual fundraising and direct...
Bernie Sanders may dominate the small-dollar-donor battlefield on the Democratic side of the presidential race, but he’s not the only one growing a list of grassroots supporters. We talked earlier about Hillary Clinton’s messages...