You Shouldn’t Have To Be A Bad Fundraiser If You Do Good Work

Online fundraising

Our poor email inboxes! If you’ve ever donated to a political campaign, yours has probably been filling up with fundraising appeals from groups you hadn’t heard about before they sent you a note. Political organizations have bought and sold lists for years, but the now-expired Google and Facebook ad bans seem to have jump-started a growth strategy that’s annoying at best and counter-productive at worst.

Other bad email practices in abundance these days? Insane volume, spammy sender/subject line combinations, ridiculous donor-match rates, insincere asks…all signs of a churn-and-burn mentality. My latest Campaigns & Elections column runs through a bunch of these tactics and explains why they can hurt the fundraisers who use them — along with everyone else in the industry. My favorite part? A selection mad-lib subject lines from one of many abusers, lovingly chosen from the seventeen messages they sent over just three days.

I’m most frustrated with groups that ought to know better, since if you do good work, you shouldn’t have to be a bad fundraiser. Check out the article for details and for alternatives to these and other bad email practices. Pro tip: if I learn about your campaign from my spam filter, that’s probably a bad sign.


Written by
Colin Delany
View all articles
Leave a reply

1 comment
  • very attractive content, I hope you are next uploading many attractive contents for inspiring People.
    And we have are both the political website, there are we help people and we make people aware.

    Our public education system is a complete and chronic failure, and the people in charge need to be reminded of that every day! These same educated idiots are now telling our children to Mask Up even though the psychological damage is bordering on child abuse.

    Today our kids, our precious kids, are sent to these schools to be “Dumb-Downed” or, even worse, taught crap! They teach them to be ashamed of the color of their skin. They teach Marxism is great and America is BAD. Communism is GOOD, and Capitalism is BAD.

    The result, our kids, our precious children that we entrusted to this system, come out STUPID, NO CONFIDENCE, and HATE our wonderful America. Now we fight back!

    With the help of Freedom Fate Technology, you can now send a STRONG message to all of your politicians from the highest level of Congress down to your state representatives, your local representatives, and YES, even the School Boards. And you can do this in less than two minutes. It is high time to Make Education GREAT Again (MEGA).

    Send a STRONG message and join us today