The following is an excerpt from “How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates”, available for download on Amazon.com and here on Epolitics.com. For background on...
Interested in how campaigns are using data this election cycle? Be sure to check out Kate Kaye’s coverage in Advertising Age. Kate’s an old friend, but more than that, she’s the rare reporter these days who’s been able to...
Election season has come to the tree-shaded (and recently snow-shrouded) streets of the District of Columbia, and with it a flurry of Facebook Ads. Just a few years ago it was noteworthy for a local-level political campaign to experiment with...
Update: see this Washington Post article for more analysis and a response from Facebook. Also, see this critique of the critique, via Shaun Dakin. Hi folks, sorry for the relative paucity of posts this week — your Loyal Editor is a bit under...
Here’s something folks may want to keep close at hand: a straightforward guide to your (current) Facebook advertising options. A friend was looking for one recently, and Fb’s Katie Harbath was happy to provide. The basic options...
We’ve been a little hard on Facebook lately, what with the pay-to-play future and today’s obsession with Engagement. So let’s switch tack and look at a reason that political and advocacy campaigns benefit from building a Facebook...
With the year-end online fundraising blitz still in full effect, let’s look at a clever way to hijack the lists of some of those groups now filling our email inboxes to the brim. I don’t remember who taught me this one (I think I heard...
A fascinating online ad popped up for me* for the first time this weekend: the “Fast Terry” piece to the right. At first I thought it was produced by Republican Ken Cuccinelli’s campaign, since it takes on Democrat Terry McAuliffe...
Click image for full-sized version. If you went to the front page of the WashingtonPost.com on Tuesday, you might have seen something like the screenshot to the right: note the broad expanses of red, a color that just happens to raise human blood...
Politics attracts weirdos. Sure, it also attracts plenty of earnest, responsible activists and public servants, but it brings in more than its share of fringe actors — if you’ve ever hung out with a Birther or a 9/11 Truther...