No, the Republicans are not “winning the internet”, but Donald Trump does do one thing better than the Democrats. 523 days before the November 2020 elections, his campaign is already running a long-term Facebook persuasion campaign based around issues like immigration that he sees as...
Read More »Peer-to-peer texting exploded as a voter-contact tool in 2018. Building on its success in 2016, campaigns and independent turnout operations employed it on a vast scale in the mid-term elections, abetted in part by the Democratic National Committee’s commitment to appending voters’...
Read More »With candidates like Elizabeth Warren snapping up talent and building capacity fast, the Democratic race for president is now well underway. Except for a handful of media stars like Warren, Biden, Beto or Sanders, the biggest problem for most potential candidates is simply to get noticed. Early...
Read More »We may have voted just four weeks ago, but the political world is already preparing for the next war. This time around, neither side is likely to have enough digital soldiers: A modern presidential campaign also requires a modern digital operation, including staff and consultants with skills in...
Read More »Plenty of people’s electoral hash will likely be settled on November 6th, and we may get answers to some big digital questions that day, too. In my October Campaigns & Elections column, I look at three big trends the elections should illuminate: Will Democratic digital enthusiasm...
Read More »Are “viral” fundraising videos replacing TV ads? The New York Times evidently thinks so. Will they dethrone email as the king of digital political fundraising? The short answer: no time soon. But, the fact that Democratic candidates have raised big money from compelling personal...
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