Democrats didn’t win Georgia in November and again in January by accident. Those narrow victories followed years of political organizing by groups led by Stacey Abrams and others, including organizations focused on specific communities and...
Photo: A digital roadmap Planning a political campaign in 2021? Check out the outline below, written for a campaign to elect a candidate or win a ballot election in the United States this year. Many of the ideas will also apply overseas or to those...
Over the past couple of weeks, the Democratic National Committee has sent out at least two emails raising money specifically to support a revived fifty-state strategy. According to the appeals, the party plans to play in every zip code in every...
The past two years have taught political professionals some serious lessons. What happens when campaigns raise more money than they know what to do with? Unfortunately for Democrats, not always win. Also: the big gap between social media and the...
After Joe Biden nailed down the Democratic presidential nomination almost a year ago, many worried that Donald Trump’s online disinformation machine would make short work of him. As the election season built toward the fall and Trump’s...
This year I got to do serious political campaign work for the first time. Yes, I’ve been deep in the world of digital political advocacy for more than two decades, and I’ve helped out on small campaigns in the past, but this election...
Facebook CEO Mark Zuckerberg dropped a bomb on U.S. political advertisers today: no new ads related to candidates or issues will run on Facebook or Instagram in the week before Election Day this year. The decision comes as the company tries to deal...
Axios reports today (via PoliticalWire) that Trump 2020 will spend “in the high seven figures” on digital advertising this week tied to the Republican Convention. Ads will run on Facebook, Google properties and streaming services, and...
Turn on this week’s Democratic Convention and you’re going hear a lot about Joe Biden. You’ll also hear a lot about health care, the coronavirus, racial justice and guns. But behind the words and issues, I think the convention is...
This basic plan to use digital tools to help win an election comes from Chapter Six of How to Use the Internet to Change the World – and Win Elections [2020 Edition]. For details on any of the campaign activities described below, check out the...