2020 Hindsight: Lessons for Campaigns & Political Professionals

The past two years have taught political professionals some serious lessons. What happens when campaigns raise more money than they know what to do with? Unfortunately for Democrats, not always win. Also: the big gap between social media and the real world, featuring another harsh dose of reality. And, how can Democrats get past their 2020 down-ballot doldrums? Biden — and Georgia — shed a little light.

Read my latest Campaigns & Elections column (“3 Big Lessons Campaigns Need to Learn in 2021”) for thoughts on these questions and more. And, check out the Two Big Digital Lessons I learned in 2020 if you missed it last month. After 24 years in the field, I still have a lot to learn — something that keeps this business fun. Enjoy.

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