Election Day’s a week away, but you still have time to create a basic plan to employ mobile and digital tools to get out your vote. Quick & Dirty Strategy Let’s start with whom NOT to contact. Don’t spend time and advertising dollars to reach your volunteers, your social...
Read More »With less than two weeks before Election Day, millions of Americans are already casting early and absentee ballots. Does that mean you should pour all of your digital resources into getting out the vote? Does digital persuasion advertising make sense this close to November 6th? Let’s flip...
Read More »Vote.org sent a fundraising email yesterday with an unexpected ask: they want me to give them money to pay for billboards encouraging people to vote. What? Aren’t we all digital and stuff these days? The actual ask is quite specific. The message starts by noting that two private foundations...
Read More »Could Facebook’s new rules for political advertising actually encourage more of it? This idea came up in a discussion with the team at DSPolitical a few weeks ago, and I explored it in detail in my most recent Campaigns & Elections piece. The gist: before the new rules took effect, your...
Read More »Headed soon to a phone in your hands? Augmented reality advertising. First question? What does that even mean. As Christina Bonnington explains in Slate, commercial brands are already experimenting with ads designed to draw people into the world of their products via cellphone cameras: In your...
Read More »Now online by popular demand! Check out the slides from the digital advertising presentation Emily Gittleman and I delivered at Netroots Nation this morning. For more info, follow up with us individually — I’m on Twitter as @epolitics, and she’s @emilygit. Creative Digital &...
Read More »
