This post originally ran on Epolitics.com on October 4, 2017. Let’s reread it now in the light of this week’s Manafort redaction disaster, in which we learned that Trump’s onetime campaign manager had passed polling data to a suspected Russian intelligence agent. Go figure. New...
Read More »2016 did not go the way Democrats hoped — and not just because Trump won. Despite the hundreds of millions of dollars spent on congressional races, the balance of power in the House shifted only slightly toward the Dems, and Republicans could take full advantage of unified control of the...
Read More »Election Day’s a week away, but you still have time to create a basic plan to employ mobile and digital tools to get out your vote. Quick & Dirty Strategy Let’s start with whom NOT to contact. Don’t spend time and advertising dollars to reach your volunteers, your social...
Read More »With less than two weeks before Election Day, millions of Americans are already casting early and absentee ballots. Does that mean you should pour all of your digital resources into getting out the vote? Does digital persuasion advertising make sense this close to November 6th? Let’s flip...
Read More »Vote.org sent a fundraising email yesterday with an unexpected ask: they want me to give them money to pay for billboards encouraging people to vote. What? Aren’t we all digital and stuff these days? The actual ask is quite specific. The message starts by noting that two private foundations...
Read More »Could Facebook’s new rules for political advertising actually encourage more of it? This idea came up in a discussion with the team at DSPolitical a few weeks ago, and I explored it in detail in my most recent Campaigns & Elections piece. The gist: before the new rules took effect, your...
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