This year I got to do serious political campaign work for the first time. Yes, I’ve been deep in the world of digital political advocacy for more than two decades, and I’ve helped out on small campaigns in the past, but this election...
Axios reports today Google will finally lift its post-election U.S. political ad ban starting tomorrow, December 10th. Political organizers working on January’s Georgia Senate special will now be able to run ads on Google search, YouTube...
Billionaire and former New York mayor Michael Bloomberg announced this weekend that he’ll invest at least $100,000,000 in the state of Florida to help elect his one-time presidential rival, Joe Biden, beat Donald Trump. Say that again: one...
Facebook CEO Mark Zuckerberg dropped a bomb on U.S. political advertisers today: no new ads related to candidates or issues will run on Facebook or Instagram in the week before Election Day this year. The decision comes as the company tries to deal...
Axios reports today (via PoliticalWire) that Trump 2020 will spend “in the high seven figures” on digital advertising this week tied to the Republican Convention. Ads will run on Facebook, Google properties and streaming services, and...
Photo: GOTV in the good old days before coronavirus, in this case by a 2008 Obama field team. Talking this week with clients planning digital GOTV campaigns for the fall reminded me of a pandemic-year rule: start early. With many voters afraid to...
Facebook just announced that it will start allowing users to opt out of political advertising, though it hasn’t yet said when or how. Will this decision cripple digital campaigning in a presidential election year? First question: how many...
Over the weekend, Politico’s David Siders examined the coronavirus as a wild card for political campaigns. Let’s focus on one possible effect: will the virus drive candidates out of the real world and onto the internet? Most political...
New Epolitics.com contributor! Brent Merritt is a digital strategy consultant at Metric Communications, LLC. Check out his recommendations for list-building via digital ads below, and when you’re done, be sure to browse past Epolitics.com...
My prediction for 2020: volume, volume, volume, at least when it comes to digital advertising. For a start, Donald Trump never really quit running for president after 2016, and he’s already spent tens of millions on Facebook and Google in 2019...