In which regular contributor Laura Packard wraps up your list-building options for the New Year in a nice holiday bow. Read her past articles for Epolitics.com, and note that this piece first appeared on the PowerThru Consulting blog. We’ve written in-depth before about various aspects of...
Read More »Just about all Digital Strategists want bigger email lists: who wouldn’t want more supporters to talk to, mobilize and fundraise from? But list growth is expensive and hence sometimes out of reach for small nonprofits. Never fear, you can still find ways to grow your list that don’t...
Read More »Guest article! Good advice from our friend Laura Packard at PowerThru Consulting on how organizations and campaigns can use online advocacy to build their lists. For another recent example of this practice, see the success of NAACP’s Trayvon Martin petition. How to Grow Your List with...
Read More »So there I was, innocently puttering around the e.politics bunker last night with the Military Channel on in the background (a show on CIA spycraft! Yum), when all of a sudden Mike Huckabee’s Southern drawl rolled out of my fine 150-watt 1993-vintage Infinity speakers like a silt-choked...
Read More »Words of wisdom from RadCampaign’s Allyson Kapin, a friend and colleague in the online politics world: Of course, this isn’t new advice (parts of it are also in the list-building and social network chapters of Online Politics 101), but it’s always good to emphasize the way...
Read More »Well, “bribery” of a sort: over the past couple of days, two different organizations have tried an interesting tack to build their Facebook followings, promising to make a donation to a cause if people “like” their Facebook pages. First, Credo Mobile: In honor of Earth...
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