These days, corporate brands and nonprofits alike are diving into Facebook marketing — for a small indicator, look at how many TV commercials now drive potential customers to a Facebook page rather than to a company’s own website (ten...
If you dug Josh Koster and Tyler Davis’s earlier Ten Commandments of Campaign Social Media, be sure to check their latest article below, also excerpted from the (free to download) Digital Political Campaigns 101. Online Advertising Early in an...
Also published on The Huffington Post and techPresident The fruits of Eric Cantor’s new “YouCut” project made it to the House floor last week, with results entirely predictable: nothing passed, and it did so amid great partisan...
CQ’s Daniel Newhauser picked up on a good story late last week — Minnesota Governor and presumed 2012 Republican presidential candidate Tim Pawlenty has “crowdsourced” his backing, allowing his supporters to vote to decide...
Here’s an observation from Joe Trippi and Rod Martin’s lunchtime POLC conversation yesterday — yes, the long American election seasons have some drawbacks, but they do give campaigns a chance to build support incrementally over...
Here’s an idea from my NMS colleague Soren Dayton (R) — once you’ve built a core following for a Facebook Fan Page, try buying ads targeting the friends (and friends-of-friends) of your initial base. Since humans as a species tend...
Part Three of How Candidates Can Use the Internet to Win in 2010 Once a campaign has the basic technology in place, it can begin to take full advantage of the internet’s ability to deliver donors, volunteers and voters. Much of a...
Climate change has certainly been good for the health of at least one ecosystem, judging from a piece that appeared in National Journal’s Under the Influence blog this week: Ire over cap-and-trade is helping conservative groups grow their...
The online tax rebellion tea party may be going full steam on a rainy Tax Day afternoon, but the ‘baggers aren’t the only ones nipping at the heels of the news cycle this week. The Humane Society of the United States has also managed to...
Here’s a clever little application from the Democratic Congressional Campaign Committee: the Republican Apology Machine, which lets you send a nice note to Rush Limbaugh “from” any of several Republican notables (including Michael...