Just about all Digital Strategists want bigger email lists: who wouldn’t want more supporters to talk to, mobilize and fundraise from? But list growth is expensive and hence sometimes out of reach for small nonprofits. Never fear, you can...
Guest article! Good advice from our friend Laura Packard at PowerThru Consulting on how organizations and campaigns can use online advocacy to build their lists. For another recent example of this practice, see the success of NAACP’s Trayvon...
So there I was, innocently puttering around the e.politics bunker last night with the Military Channel on in the background (a show on CIA spycraft! Yum), when all of a sudden Mike Huckabee’s Southern drawl rolled out of my fine 150-watt 1993...
Words of wisdom from RadCampaign’s Allyson Kapin, a friend and colleague in the online politics world: Of course, this isn’t new advice (parts of it are also in the list-building and social network chapters of Online Politics 101), but...
Well, “bribery” of a sort: over the past couple of days, two different organizations have tried an interesting tack to build their Facebook followings, promising to make a donation to a cause if people “like” their Facebook...
These days, corporate brands and nonprofits alike are diving into Facebook marketing — for a small indicator, look at how many TV commercials now drive potential customers to a Facebook page rather than to a company’s own website (ten...
If you dug Josh Koster and Tyler Davis’s earlier Ten Commandments of Campaign Social Media, be sure to check their latest article below, also excerpted from the (free to download) Digital Political Campaigns 101. Online Advertising Early in an...
Also published on The Huffington Post and techPresident The fruits of Eric Cantor’s new “YouCut” project made it to the House floor last week, with results entirely predictable: nothing passed, and it did so amid great partisan...
CQ’s Daniel Newhauser picked up on a good story late last week — Minnesota Governor and presumed 2012 Republican presidential candidate Tim Pawlenty has “crowdsourced” his backing, allowing his supporters to vote to decide...
Here’s an observation from Joe Trippi and Rod Martin’s lunchtime POLC conversation yesterday — yes, the long American election seasons have some drawbacks, but they do give campaigns a chance to build support incrementally over...