The online tax rebellion tea party may be going full steam on a rainy Tax Day afternoon, but the ‘baggers aren’t the only ones nipping at the heels of the news cycle this week. The Humane Society of the United States has also managed to...
Here’s a clever little application from the Democratic Congressional Campaign Committee: the Republican Apology Machine, which lets you send a nice note to Rush Limbaugh “from” any of several Republican notables (including Michael...
Part Three of a six-part series With a team in place and technology under development, the Obama campaign wasted no time in building their most important resource: the list of volunteers who would work to elect the Illinois senator president. And...
Cross-posted on techPresident Another tip from the Obama campaign: take a solid look at search advertising. At two recent public discussions, members of the winning 2008 new media team have mentioned the effectiveness of Google ads in building the...
Here’s an observation I’ve been meaning to write up since Netroots Nation this summer, but one that seems particularly relevant now as both Democrats and Republicans are getting their first views of their current legislators in action:...
E.politics may only have earned about $40 total from Google Ads so far, but sometimes they yield something even more valuable — a story idea. In this case, check out the ad (screenshot below) that appeared on the site about 10 days ago: The ad...
Paper is my nemesis — it lives in poorly organized stacks on too many horizontal surfaces in my life. Much as I hate how it smothers the desk, paper is still an offline tool that marketers shouldn’t ignore, even in a digital era. For...
Talking with several different groups lately, I’ve ended up using the analogy that online politics has more in common with trench warfare than it does with blitzkrieg (hmmm, maybe not bring that up with the Poles next time). What I mean is...
Q: How do you get two million people to donate to your campaign? A: Start with 1,999,999…. (Related joke: what’s the easiest way to get a small fortune? Start with a big one.). Seriously, last week the Obama campaign employed a classic...
Yep, he wants me to know so much that he finally broke down my resistance and forced me to give him my cell number. Dammit! I hate falling for an obvious list-building ploy. Yes, the idea of alerting supporters at the same time as the media fits the...