On Giving Tuesday, let’s look back at Allyson Goldsmith’s guide to planning year-end fundraising for an advocacy group or nonprofit…first published back in August. Procrastinators, You still have time! I just got brought in to consult on a charity’s year-end fundraising...
Read More »Follow regular Epolitics.com contributor Allyson Goldsmith on Twitter at @allyson8765. I hear the same advice at practically every digital strategy conference and event I attend — test everything. In principle I agree with this advice, but anyone at a small organization like mine also has...
Read More »Just about all Digital Strategists want bigger email lists: who wouldn’t want more supporters to talk to, mobilize and fundraise from? But list growth is expensive and hence sometimes out of reach for small nonprofits. Never fear, you can still find ways to grow your list that don’t...
Read More »New guest author! Allyson Goldsmith is currently the Online Communications Manager at NOW, where she’s preparing for a year-end fundraising push. Today she brings us some good advice on that always-popular topic. And, be sure to follow her on Twitter and check out her website. It’s...
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