Words of wisdom from RadCampaign’s Allyson Kapin, a friend and colleague in the online politics world:
Of course, this isn’t new advice (parts of it are also in the list-building and social network chapters of Online Politics 101), but it’s always good to emphasize the way different parts of an online outreach campaign can work together. Email is great as an education and mobilization tool, but blast-emails aren’t much for actual engagement since there’s no real back-and-forth with supporters. Facebook and Twitter provide much better opportunities to interact with followers, which helps build long-term relationships that help people make the jump into taking action when (for instance) your email arrives on their desk with an urgent headline. And naturally, each channel is a potential recruiting tool for all the others. Integrate or die!