e.politics: online advocacy tools & tactics

Download Online Politics 101

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“Online Politics 101: The Tools and Tactics of Online Political Advocacy” gathers the e.politics how-to articles into one conveniently packaged publication. Each chapter contains a link to the live version on epolitics.com with updates and related materials. Makes a great party favor! Updated and with new chapters as of January, 2011.

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• Download PDF
• Or, follow the links in the right sidebar to view by chapter.

Note about the new version: the new version keeps the same filename as before, so any links to the previous edition will now automatically point to the new document.

Highlights

• How Social Media Accelerated Tunisia's Revolution: An Inside View
• The Irony Inherent in Sarah Palin's Social Media Image Machine
• The Anti-Populist Idiocy of John Boehner's Plan to Cut Congressional Budgets in an Internet Age
• In an Internet Age, All Politics is Local -- But All Fundraising is National
• Go National Locally
• Keys to Facebook Advertising Glory: Monitor Stats, Reinforce Success
• Get in the Game: Political Advocacy and Foursquare
• The World is Neither Flat Nor Round (It's Lumpy -- and Fractal)
• Nine Things Campaigns Shouldn't Forget in the Gee-Whiz World of the Social Web
• Institutional Change Requires Funerals
• Should Political Campaigns Use Google Ads or Facebook Ads?
• Email is the Hub around which Facebook, Twitter and other Social Media Revolve
• Video: Applying Obama Online Lessons to Local Campaigns
• As Courts Overturn Campaign Finance Limits, Small Online Donations Will Matter More
• Ten Ways to Blow It Online in 2010
• Sarah Palin, Facebook and Insurgent Jujitsu
• An Internet Politics Index to David Plouffe's The Audacity to Win
• Bob McDonnell's Impressive Online Campaign for Virginia Governor
• Ten Rules for Blogger Outreach
• Reaching the "Network Influentials"
• Why State-Level Online Politics Really Matters in 2010
• Digital-Age Media Relations: Pitching Stories in a Challenging News Environment
• Iran, Independence Day and the Limits of Online Politics
• A Sample Online Outreach Plan
• The Enduring Value of the Online Communications Tripod
• Prop 8 Battle Shows that the Left has No Monopoly on Internet Activism
• Twitter is NOT a Strategy
• Obama Campaign Saw "Ridiculously" High ROI from Google Ads
• If You Want to Change Congress, Fund Challengers' Staff Early
• Peacock Feathers and Political Blogs
• Using Ning and Custom Online Social Networks for Politics and Advocacy
• What Does "Viral" Mean?
• Inside the Obama Numbers: Tiers of Engagement
• Unveiling the Online Politics Cabinet
• Election 2008 Memento: Live at Fox 5
• How the Internet Put Barack Obama in the White House
• Published in The Root
• How to Become a Political Robocall
• Creative Ways to Put Your Supporter List to Work
• Measuring the Effects of Social Media Marketing
• Citizen 2008: Using the Internet for Individual Political Advocacy in the Elections and Beyond
• The New Yorker Obama Cover Illustration and a Social Critic's Machine Gun
• Pat Buchanan on Barack Obama and the Rev. Wright's Lack of "Gratitude"
• Blogs and Professional Journalism: Part of a Continuum of Publishing
• What Wesley Clark, Rush Limbaugh and MoveOn.org Have in Common
• How Blogger Relations Differs from Traditional Media Relations
• Will TiVo Kill the Political Ad?
• THIS is the Best Blog Covering National Politics?
• Creating Effective Political Video for the Web
• Learning about Social Media from a Horny Manatee
• Behind Macaca: How the Webb Campaign Lit the Fire that Burned George Allen
• What We Can Learn About Online Politics from the 2006 Campaign
• Death of an Ad Man
• Communicating With Congress: The 3-30-3-30 Rule
• A Remembrance of Portals Past

Calendar

June 2013

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« May
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3	4	5	6	7	8	9
10	11	12	13	14	15	16
17	18	19	20	21	22	23
24	25	26	27	28	29	30

Most Recent Posts

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• With the Massachusetts Senate Race Apparently Close, A Look Back at How Scott Brown Beat Martha Coakley
• Quick Hits — June 11, 2013
• Greetings from Bucharest!
• One Big Limit on Political Data vs. Commercial Marketing Data: Volume
• Into Focus: New Report Shows How and Why Nonprofits Use Online Video
• 'Duct Tape and Baling Wire,' and Other Limits on Political Microtargeting
• Virginia Lt Gov Nominee E.W. Jackson is Why Targeted Online Ads Were Invented

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