Colin Delany July 3, 2006

Online Advocacy Tools: Blogs and Blogger Relations

Updated January, 2011

Download Online Politics 101
Blogs, one-time sweet darlings of the political internet world. I can still remember the first time I figured out what a blog WAS, back in the spring of 2003 (I was at South by Southwest, listening to a presentation and no doubt recovering from a hangover).

Okay, so what IS a blog? At one level, blogs are just websites that are easy to update — and simply because blogs are such convenient publishing tools, people use blogging software for all kinds of applications that don’t involve sharing body parts or secrets with strangers,. But the more common conception of a blog is a site that’s frequently updated and that is the personal product of one or more authors. It can be a diary, an op-ed column, a corporate house organ, a community center, an outlet for art, photography, fiction or investigative journalism, a place of philosophical musing or a venue for shameless self-promotion (hello, e.politics!).

Most political blogs function as opinion columns, though some do feature what looks suspiciously like original journalism. The biggest, like Daily Kos or, particularly if they have a variety of columnists and allow comments from readers, become the center of entire online communities. A common approach is for a blogger to discuss a story from the mainstream media or from another blog, with readers contributing their own opinions as comments.


  1. Jimmy


    It was really nice to go through the details provided by you.Earlier I was unaware about the online political blogs.Through this we can keep an eye on any issues.Political or issue blogs have often turned out to be fruitful ground for political candidates and issue campaigns alike — their audiences may be small, but they’re by-definition highly targeted.

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