e.politics: online advocacy tools & tactics

New Guide from ClickZ: Digital Political Campaigning 101

May 20th, 2010

For a terrifically detailed look at contemporary online campaigning, be sure to check out the new publication put together by ClickZ’s intrepid political advertising reporter Kate Kaye — Digital Political Campaigning 101 (hmm, wonder where they got the title?) includes chapters by actual, real-live practitioners, including the guys from Chong + Koster and Robert Willington, the digital coordinator for Scott Brown’s victorious campaign.

I have three short pieces as well, looking at list-building, fundraising and campaign websites, but those are relatively settled topics — several of the other articles break new ground, including Josh Koster’s in-depth look at how online advertising actually works for campaigns, with plenty of details about how to structure and target ad buys through the length of a campaign. Likewise with Robert Willington’s extended piece on integrating social media into a campaign, since Brown’s bid for Massachusetts Senate seat provides a dramatic recent example of how organized people-power can contribute to a political victory. Other chapters look at effective online video, getting buy-in for an online communications budget, the Ten Commandments of Campaign Social Media, and much more.

The best part is the price — absolutely free (hey, I wonder where they got that idea?), since all you have to do is provide an email address (list-building!) and you can download your own PDF copy. What a bargain! To demonstrate why you should part with your digital digits, I’ll be posting a few short excerpts from Josh, Robert, John Sample and others over the next few days. But don’t wait for the movie, get the book today.

– cpd

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3 Comments Add your own

1. Beth@AARP | May 21st, 2010 at 10:14 am

Speaking of books, not sure if this is on your radar: Digital Activism Decoded. It’s also going to be available as a free PDF download (on June 1st) at http://meta-activism.org/book/

I think it will be more wonky (academic) than the ClickZ book, but if so, perhaps they will complement each other.
2. cpd | May 21st, 2010 at 10:34 am

Thanks Beth! And great to hear from you.
3. New Guide from ClickZ: Di&hellip | May 25th, 2010 at 9:07 pm

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