Epolitics.com contributor Jesse Bacon follows up on his earlier post about email acquisition with some insight into a key question: which acquisition channels yield the best donors? This piece also appeared on the PowerThru Consulting blog. Drew...
New guest author Drew Hudson — a colleague of longtime contributor Laura Packard at PowerThru Consulting — whips out some math to help figure out the real value of an email welcome series. This article first appeared on the PowerThru...
New guest author! Jesse Bacon works with our friend Laura Packard at PowerThru Consulting, and in the article below (first published on PowerThru’s blog), he wades into the Great Debate…about email acquisition channels. If you’re a...
The Usual Suspects moved quickly as news spread of Eric Cantor’s sudden fall in Tuesday’s primary election: my inbox filled fast with fundraising messages from the Democratic party committees, outside political funding groups, individual...
Take Cover! Stop the presses and hide the children! A political candidate has sent an email message that lays out a substantive policy position and DOESN’T just ask for money. Behold this rare animal, recently sent by Massachusetts...
More from our friend Laura Packard with PowerThru Consulting! Learn the latest about the always-popular topic of list-building via social media in the article below, and be sure to check out her past Epolitics.com articles. This piece first appeared...
If you’ve ever worked as an online communicator, you’ve probably felt the fear — the knowledge once I push this button, there is absolutely no turning back. I’m talking about sending mass email of course, which is the single...
2013 is damn near done, but the 2013 fundraising season sure isn’t: I received six emails this morning alone from Democratic party committees and individual candidates, plus a couple of messages from nonprofits (on top of a slew of others late...
It’s back-to-school day for government employees (have fun clearing those inboxes, kids!), and it’s make-sense-of-the-shutdown day for the rest of the political world. (Hint: It’s Obama’s fault! Actually, I’ll go with...
Just a few hours to go until the government shuts down! While some folks may be turning to random Craigslist hookups to pass their time at home, the political world has money on its mind, rather than sex. Much of the coverage of the defund-Obamacare...