Regular Epolitics.com contributor and digital strategist Laura Packard (of PowerThru Consulting) is back with us, this time to help folks take the plunge into digital fundraising. This post first appeared the PowerThru blog. “We’re a...
Thank you, Scott Walker, for confirming what shall henceforth be known as “Dakin’s Law”, in honor of its author Shaun Dakin. If you’ll recall, Shaun noted at the time that Rick Perry’s campaign began emitting the sweet...
Alas, poor Rick! The former Texas governor has made official what we all suspected — that we do not have a President Perry in our future. Whew! But regular Epolitics.com readers had plenty of warning, thanks to Shaun Dakin. His insight back in...
How did I know that Rick Perry’s Presidential campaign ambitions were pretty much over, long before the headlines said so? His campaign had not sent an email since June 30th. Not a single one. In fact, the one single email that I received was...
Regular Epolitics.com contributor and digital strategist Laura Packard (of PowerThru Consulting) is back with us, this time to help you get the most out of your email list. This post first appeared the PowerThru blog. Take it away, Laura: Here at...
Yesterday we got good advice from Brett Schenker about keeping our emails out of spam filters, and today Jerimee Richir follows up with some tips to boost your email performance that may seem counter-intuitive to some. Jerimee is a “community...
New Epolitics.com constributor Brett Schenker is currently the Email Deliverability Specialist at EveryAction, where he educates national nonprofits, associations, and labor unions on email best practices and future trends. Nonprofits have never had...
Update: A couple of Loyal Readers sent in articles about a Rand Paul fundraising video released Friday that may have broken Senate rules by using footage from a speech on the Senate floor. Oops! Still, that error doesn’t take away from the...
Regular Epolitics.com contributor and digital Laura Packard (of PowerThru Consulting) is back with us, this time to help you survive the onslaught of cell phones and other mobile devices. Did your website survive Mobilegeddon? What should you be...
Regular Epolitics.com contributor and online fundraising pro Laura Packard joins us again with some key best practices to help you optimize your digital giving campaigns. Laura and her PowerThru Consulting colleagues have learned these lessons...