God is on the side of the big battalions, or so I hear. Photo via the National Archives. The announcement was essentially inevitable, but let’s still take note: Hillary Clinton can now tap the 20 million-odd supporter email addresses that President Obama’s 2012 campaign bequeathed to...
Read More »The Hill’s Jessie Hellman reports: The Donald Trump campaign sent its first “emergency” fundraising email to supporters Saturday, seeking to raise at least $100,000 by the end of the day. That request follows a multimillion-dollar ad blitz launched by likely general election...
Read More »An unsual email arrived last week from Hillary Clinton’s campaign (sender: Christina Reynolds). It seems to have gone out to out her general list rather than the Twitter posse specifically, because it encourages people to “join The Briefing”, the campaign’s rapid-response...
Read More »If you’re a nonprofit organization or a political campaign, you almost certainly need to raise money. Most of us don’t have a wealthy donor waiting in the wings to swoop in at a time of need! High-dollar individual fundraising and direct mail still work for many organizations, but...
Read More »Bernie Sanders may dominate the small-dollar-donor battlefield on the Democratic side of the presidential race, but he’s not the only one growing a list of grassroots supporters. We talked earlier about Hillary Clinton’s messages designed to start people on the small-giving track, and...
Read More »Presidential race drop-out Chris Christie endorsed Donald Trump this week, leading to a strange joint appearance that transfixed the internet. Those eyes! Those eyes! But while Christie’s love may have gone to Trump, his email list went to Marco Rubio…for a price. Why the split...
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