Ed. note: Will Conway’s three-part series on the power and promise of digital organizing continues. Author’s Note: In Part One of this series, I discussed the importance of using technology in political efforts not just to build a better...
We in the online advocacy business are no strangers to asking for money online — and whether you write fundraising appeals yourself or not, your inbox probably clogs up every day with email appeals from clients, competitors and other...
In which regular contributor Laura Packard wraps up your list-building options for the New Year in a nice holiday bow. Read her past articles for Epolitics.com, and note that this piece first appeared on the PowerThru Consulting blog. We’ve...
On Monday, the Times’s Derek Willis wrote up a fascinating Facebook experiment in multi-channel fundraising. The goal? To show if Facebook ads could increase donations from a political campaign’s email list. The method: Have two...
Dave Leichtman is the Democratic Strategist for Microsoft’s Campaign Tech Services and the Vice-chair for Tech of the Democratic Party of Virginia. Read Dave’s previous work on Epolitics.com. As Colin noted last week, much hay has been...
A nice distinction came up in a conversation earlier this week: writing good headlines and subject lines is a creative art, but picking the right ones to use is pure science. Good headlines walk a tricky path in the digital world: they have to feed...
“Mommy, where were you during the Great Email Deluge of 2014?” Democratic email fundraising may not quite have reached the level of a Global Catastrophe yesterday, but it sure as hell got talked about: I heard an earful at a NARAL...
The traditional U.S. electoral dynamic: Republicans have the money, Democrats have the ground game. This year’s mid-term elections, though, are starting to look more like 2008’s presidential race, where Democrats had the money AND the...
Just about all Digital Strategists want bigger email lists: who wouldn’t want more supporters to talk to, mobilize and fundraise from? But list growth is expensive and hence sometimes out of reach for small nonprofits. Never fear, you can...
New guest author! Allyson Goldsmith is currently the Online Communications Manager at NOW, where she’s preparing for a year-end fundraising push. Today she brings us some good advice on that always-popular topic. And, be sure to follow her on...