Also published on The Huffington Post and techPresident Minor scuffle in the online communications world: BP has purchased Google Ads on search terms related to the Gulf oil spill (for example: “oil spill”), with its ads showing up at...
Josh Koster and Tyler Davis’s follow-up to yesterday’s piece on early-in-cycle list-building advertising. See also their earlier Ten Commandments of Campaign Social Media, all excerpted from the (free to download) Digital Political...
If you dug Josh Koster and Tyler Davis’s earlier Ten Commandments of Campaign Social Media, be sure to check their latest article below, also excerpted from the (free to download) Digital Political Campaigns 101. Online Advertising Early in an...
According to an article in National Journal today, Newt Gingrich is so bullish on internet advertising that he’s encouraging Republicans to spend as much on it as they do on television. Fortunately for Republican candidates, NJ reporter Ashlie...
This question’s come up a couple of times lately, most recently when I was meeting with a group of Maryland political candidates last week — should political campaigns focus their online advertising on Google or Facebook? The answer, of...
Be sure to catch this article from the February issue of Politics Magazine, particularly if you’re looking for examples of how even a relatively small online ad buy can reverberate across the media landscape. Late last year, longtime CNN host...
Here’s one angle of the Brown campaign that hasn’t gotten much attention: Brown’s folks used free Google online tools to help organize grassroots voter outreach and to collect field data. But Brown aides also used Google...
Update: Reid’s $8 million+ in the bank isn’t a bad counter-asset…left over from the the $15 million he’s raised so far this cycle. Danny Tarkanian may be campaigning against Harry Reid, but he’s clearly trying to run...
Interesting email in from Campus Progress the other day — as part of a student loan reform campaign, they’re running ads both on cable and on the TV/video-viewing website Hulu. The email itself focuses on encouraging recipients to watch...
Well, he WAS on epolitics.com, and via Google Ad, naturally, but it was still a bit startling to see. Both Rep. Wilson and his Democratic opponent Rob Miller have raised over $1.5 million each as a result of Wilson’s “You Lie!”...