Kate Kaye’s picked up on a story that bombarded the e.politics bunker with at least half a dozen Google Alerts this morning: Twitter has decided not to allow political campaigns to purchase “Promoted Tweets” through the end of this...
One takeaway from today’s AMP Summit sessions so far — Google has seen such a surge of election-related online advertising that the company’s actually established a “war room” for the remaining weeks of the 2010...
We’ve seen candidates tout their social media bona fides as a plus, but I can’t remember a candidate who’s used his Twitter presence as the hook for a TV commercial: Cute intro! And a good fit for the candidate’s folksy style...
Also published on techPresident Update: See also Kate Kaye’s earlier coverage at ClickZ. Politico’s Morning Tech column has highlighted a clever use of mobile advertising in last week’s Florida primaries: As the Sunshine State...
Also published on techPresident and K Street Cafe Maybe not yet, but AOL would certainly like political professionals to start thinking that way — with Google monopolizing search advertising and Facebook dominating the social space, AOL wants...
Does online advertising affect voters’ perception of a political candidate? When combined with television ads, it does — at least, according to research conducted by Google, Centro and Global Strategy Group, who tested the effects of...
“Never reinforce failure” — an old military adage that’s equally applicable in the world of Facebook advertising. Why? Because Facebook wants it that way. Here’s the deal: Facebook charges for advertising on a sliding...
Interesting little tidbit from Nevada: a group calling itself the Patriot Majority is running ads against Sharron Angle on conservative websites, describing her as “‘Nevada’s WORST legislator!’ and a ‘professional...
Also published on The Huffington Post and techPresident Minor scuffle in the online communications world: BP has purchased Google Ads on search terms related to the Gulf oil spill (for example: “oil spill”), with its ads showing up at...
Josh Koster and Tyler Davis’s follow-up to yesterday’s piece on early-in-cycle list-building advertising. See also their earlier Ten Commandments of Campaign Social Media, all excerpted from the (free to download) Digital Political...