Brad Parscale was the first pure-digital consultant to run a major presidential campaign. The result? A campaign that prioritized online outreach over television ads. As he put it in his recent 60 Minutes interview, “Twitter was how he talked...
Update: a couple of astute readers have noted that Clinton team may have turned down embeds because they already had former Facebook employees on staff, and that they would have worked closely with Facebook’s technical team. An excellent...
New from CNN: A number of Russian-linked Facebook ads specifically targeted Michigan and Wisconsin, two states crucial to Donald Trump’s victory last November, according to four sources with direct knowledge of the situation. Some of the...
Democrats are the party of digital campaigning. Barack Obama taught us that, right? But if it’s true, why did Republicans running for Congress outspend their Democratic opponents four to one on digital advertising? Actually, the numbers are...
Most political campaigns pinch pennies — if they can find a way to save a few bucks on voter outreach, they usually will. That’s one reason “addressable” advertising has become popular in the past five years, particularly at...
If you caught Donald Trump’s Phoenix rally tonight, have a stiff drink — I think we could all use one. The speech itself was a parade of lies, distortions, omissions and outright madness, though I will point out that the President...
You might have missed the news in the never-ending blizzard of Trump-related stories, but digital politics now has a role in the investigation about possible ties between his campaign and the Russian government. Specifically, members of the now...
Greetings from Netroots Nation! I’m in Atlanta with hundreds of my favorite folks on the Left, learning and chatting and learning and chatting (right now I’m in a session on the future of digital organizing run by Beth Becker and John...
If you’re running for office in 2018, what should you be doing right now? Former Congressional candidate Andy Millard and I talked through that question in detail on the sidelines of C&E’s CampaignExpo conference a couple of weeks...
Happy 4th! When Quick Hits returns from a long vacation, you KNOW it’s a day to celebrate. Jon Ossoff, The Congressional Candidate Social Media Built. C.f. How the Democrats’ Online Strategy Went Haywire. On Ossoff and emails, via Shaun...