Top Photo: This time, precise targeting was just a test. Regular readers know that I’ve been advocating for Democrats to launch long-term persuasion campaigns to reach people inside the Fox/Limbaugh/Breitbart bubble. Absent field outreach, paid advertising or the intervention of a friend...
Read More »My Twitter feed sparkled today with tweets, retweets and comments about my latest column for Campaigns & Elections, which talked about a fundamental difference between the ways Democrats and Republicans have historically built their email lists. Pivoting off a comment by a younger Republican...
Read More »Hi folks, I’ve been exploring some easy livin’ post-Netroots, but even a fine summer slow must end sometime. Let’s start off running with an idea I wrote up for Campaigns & Elections a few weeks back: what new political tech firms are taking shape inside the plethora of...
Read More »No, the Republicans are not “winning the internet”, but Donald Trump does do one thing better than the Democrats. 523 days before the November 2020 elections, his campaign is already running a long-term Facebook persuasion campaign based around issues like immigration that he sees as...
Read More »Peer-to-peer texting exploded as a voter-contact tool in 2018. Building on its success in 2016, campaigns and independent turnout operations employed it on a vast scale in the mid-term elections, abetted in part by the Democratic National Committee’s commitment to appending voters’...
Read More »With candidates like Elizabeth Warren snapping up talent and building capacity fast, the Democratic race for president is now well underway. Except for a handful of media stars like Warren, Biden, Beto or Sanders, the biggest problem for most potential candidates is simply to get noticed. Early...
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