This summer, I got to lead several digital ad trainings aimed at Democratic political campaigns and nonprofit advocacy organizations. Though the sessions at times covered similar tools and tactics, each training had its own emphasis and its own...
Download PDF This article is adapted from Chapter 17 of the 2023 edition of the ebook “How to Use the Internet to Change the World – and Win Elections”. Other chapters cover particular technologies and campaign tasks in detail...
In just the past few months, artificial intelligence has gone from a toy to a practical political campaign tool. Campaigns, political organizations and consultants are using tools like ChatGPT to create email fundraising messages, cut walk lists for...
Back before the midterm frenzy kicked in, I had the pleasure of joining NGP VAN‘s Craig Grella for an hour-long talk about digital list-building. Just about every campaign or advocacy organization needs to build a supporter list, whether...
Hi folks, the first thing I’ll be watching in the midterm elections is how well the mass of digital ads I’m about to launch will perform. Michigan, Ohio and Illinois voters, get ready. But this year’s elections should help answer...
Our poor email inboxes! If you’ve ever donated to a political campaign, yours has probably been filling up with fundraising appeals from groups you hadn’t heard about before they sent you a note. Political organizations have bought and...
Yesterday I suggested that the Georgia senate runoff races have likely siphoned away donations that otherwise might have landed in nonprofit coffers in the last weeks of 2020. But while Ossoff and Warnock may compete with nonprofits for...
My email inbox cries every day, battered by endless reminders that Control Of The Senate Is On The Line, We Are Being Outspent and You Can Make a Difference if you Let Me Level With You about the latest Bad News. If you thought online fundraisers...
Way back at the beginning of March — which feels ancient after six weeks of pandemic-induced social distancing — I led an webinar designed to introduce smaller nonprofits to the basics of online fundraising. The audience was partner...
Trump and the Republican party have used the impeachment process as a fundraising hook since Nancy Pelosi launched the inquiry back in September, but they’re not the only ones profiting from his supporters in this political moment. Maggie...