Just about all Digital Strategists want bigger email lists: who wouldn’t want more supporters to talk to, mobilize and fundraise from? But list growth is expensive and hence sometimes out of reach for small nonprofits. Never fear, you can...
Quick Hits: back from a late-summer vacation and ready to rumble. 2014 could be a $4 Billion Election. Meanwhile, Will field organizing yield Dems 1-2 points in close Senate races? Also note the Democratic money advantage, in part due to online...
In my earlier post about learning to live with Facebook’s new algorithm, I mentioned that directly uploading a video to Facebook will get your content more organic reach (more viewers) than sharing a link to the same video hosted on YouTube...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 400 progressive groups followed by our friends at CrowdTangle. Of note this time? Labor rules Labor Day with an image that worked for three different groups. Plus...
New guest author Dave Leichtman (Strategic Advisor for Democratic Campaigns in Microsoft’s Campaign Tech group and Vice-chair for Tech of the Democratic Party of Virginia) explains why last night’s NGP VAN technology rollout is a Big...
By now most of you will have seen the latest nonprofit fundraising effort to catch the moment and ride a wave of attention, the ALS Ice Bucket Challenge. Some recent stories in the mainsteam media have blasted this particular effort, but for those...
New guest author! Allyson Goldsmith is currently the Online Communications Manager at NOW, where she’s preparing for a year-end fundraising push. Today she brings us some good advice on that always-popular topic. And, be sure to follow her on...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 400 progressive groups followed by our friends at CrowdTangle. A great way to see what advocacy content is working for a range of organizations and issues. See the...
In which our late-summer languor smacks right into reality. Social media has given black people in Ferguson what the police cannot. C.f. The Night Social Media Exploded Over Ferguson and Watch: The Night Social Media Lit Up as Violence Flared in...
Here’s a quick tip from a social media discussion I sat in on sometime last spring (my notes have evaporated, alas, or I’d give a shout-out to whoever suggested it). If you’re publishing regularly on Facebook, consider taking a...