Intrepid Advertising Age reporter Kate Kaye has turned her attention to a big controversy in the digital campaigning world: the patent on data-targeted online advertising recently awarded to Audience Partners, the parent company of CampaignGrid (for...
Epolitics.com contributor Jesse Bacon follows up on his earlier post about email acquisition with some insight into a key question: which acquisition channels yield the best donors? This piece also appeared on the PowerThru Consulting blog. Drew...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 400 progressive groups followed by our friends at CrowdTangle. A great way to see what advocacy content is working for a range of organizations and issues. Of note...
Here’s a great reminder from a tweetchat hosted by the National Democratic Institute’s political parties team today: political technology can help a campaign or an organization do a lot, but it’s not magic. If you don’t have...
New guest author Drew Hudson — a colleague of longtime contributor Laura Packard at PowerThru Consulting — whips out some math to help figure out the real value of an email welcome series. This article first appeared on the PowerThru...
New guest author Seth Oldmixon lets us know exactly how he feels about Audience Partners/CampaignGrid’s new patent on digital ad targeting. Update: Perhaps understandably, CampaignGrid has declined to reply, but you can read their framing of...
Update: See Seth Oldmixon’s response to this development, CampaignGrid’s Patent Sets Dangerous Precedent. Big news in the online political advertising world: The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to...
Check out last week’s top 10 over-performing Facebook posts, from the (roughly) 400 progressive groups followed by our friends at CrowdTangle. A great way to see what advocacy content is working for a range of organizations and issues. Of note...
It’s Independence Day in the U.S., a perfect time to think about, well, independence. In this incarnation of my professional life, I’ve been out on my own for just over a year now, building a digital advocacy consulting practice which is...
A few days back, A Loyal Reader sent over a story that should have gotten more attention than it did. It turns out that Thad Cochran didn’t just make good strategic decisions, like courting Democratic voters in a Republican primary; his...