Part Three of a six-part series With a team in place and technology under development, the Obama campaign wasted no time in building their most important resource: the list of volunteers who would work to elect the Illinois senator president. And...
Part Two of a six-part series Structure isn’t sexy, but to talk about the online tools of 2008 without discussing the framework that governed their use brings to mind a certain metaphor about forests and trees. ANYONE could employ most of the...
Part One of a six-part series Without the internet, Barack Obama would still be the junior senator from Illinois. Under the rules of the broadcast era of politics, a young man with a funny name and a couple of years in the Senate might run honorably...
Hi y’all, I’m fixin’ to publish the first of what’s planned as a six-part series on the lessons of the Obama campaign for other online communicators, political and commercial. The second article will go live tomorrow...
Due to a ridiculously embarrassing snafu (check those passport expiration dates, kids!), I am NOT delivering a presentation in Mexico City this afternoon (ouch). While this situation sucks in myriad ways, it does give us the chance to consider why...
One of the more noteworthy developments in the online politics world over the past six months has been the enthusiastic embrace of the micro-blogging tool Twitter by conservative activists, particularly after the “Dontgo” movement this...
Cross-posted on techPresident and K Street Cafe At a New Organizing Institute presentation this morning, former Obama new media director Joe Rospars (last seen in these pages talking about the importance of good content to the campaign’s work)...
The difference between Inauguration 2009 and its equivalent eight years ago was so vast that it’s hard to know where to start. The entire public mood of the city inverted — we endured mobs of party-goers instead of protesters, and did so...
Cross-posted on techPresident A week or two ago, I happened to catch the C-Span broadcast of a fascinating discussion at Harvard’s Kennedy School — PBS’s Gwen Ifill moderated a panel including David Axelrod and David Plouffe from...
Most coverage of Barack Obama’s online campaign has focused on its scale (13 million email addresses!), the amount of money raised and its use of social networking sites, including the public sites like MySpace/Facebook and the “walled...