Download Your 2023 Digital Campaigning Ebook Now

Ebook: Guide to Digital Politics, Advocacy & Campaigning

The new edition of “How to Use the Internet to Change the World – and Win Elections” is now live and loose in the wild! This ebook provides the most comprehensive and detailed exploration of digital politics and advocacy available online today. In eighteen in-depth chapters, it covers online fundraising, digital advertising, social media, political data, tech-enabled grassroots organizing and much, much more.

The book reflects author Colin Delany’s 27 years of experience in the world of digital politics and advocacy, as well as the work of countless practitioners that he’s able to draw on. It includes examples of effective digital outreach from across the political spectrum, and it’s littered with tips for optimizing online campaigns. This update is the tenth iteration of the book since its first publication in 2010. Besides the latest developments in the 2022 U.S. midterms, it includes all-new sections on artificial intelligence and other developments changing fast in 2023.

The book has drawn rave reviews on in the past, and it’s also available as a PDF download here at It’s required reading in university classes and communications firms around the world, and many activists and political professionals have relied on “How to Use the Internet to Change the World – and Win Elections” as they created their own online campaigns. Pick up your copy as a Kindle ebook or PDF today! And if you have questions, drop me a line.


Written by
Colin Delany
View all articles
Leave a reply