How to Use the Internet to Change the World – and Win Elections [Ebook]

Digital politics ebook 2023 edition

The Definitive Guide to Digital Politics, 2023 Edition

Now in its tenth edition, “How to Use the Internet to Change the World – and Win Elections” explores the latest digital tools, technologies and tactics used by political campaigns, activists and advocates in the real world right now.

Designed for campaigns, nonprofit advocacy organizations, activists, journalists, students and researchers, this ebook provides the most comprehensive and practical guide to using the internet for politics and advocacy available today.

The 2023 update includes lessons from the 2022 U.S. midterms and the recent wave of civic activism worldwide. It also addresses new developments such as artificial intelligence in depth, in eighteen chapters covering digital organizing, online fundraising, social media, digital advertising, essential technologies, political data and much more. For more, see a list of chapters or meet author and digital strategy consultant Colin Delany.

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Buy the PDF Edition

  • You can pay with PayPal or credit card (credit cards processed via PayPal, which you can use without a PayPal account via the “GUEST” option)
  • You’ll be able to download the book immediately
  • If you buy the book once, you’ll be able to download subsequent editions without charge (you’ll receive a discount code via email each time an update is ready)

Please order through the form below:

  • Minimum payment is $5.99 USD for a single copy/single user.
  • If you have a discount code, you’ll be prompted to enter it during the ordering process

Thank you! If you have questions, or you absolutely cannot afford $5.99 USD, please contact Colin Delany.

More About “How to Use the Internet to Win Change the World – and Win Elections”

“How to Use the Internet to Win Change the World – and Win Elections” is a comprehensive guide to effective online political campaigning and advocacy. This new edition reflects the latest developments in the tools and tactics of digital politics as of April 2023.

Incorporating important lessons from recent elections and political activism in the U.S. and around the world, this book is essential for anyone running for office or trying to influence public opinion and public policy in 2023. It’s also extremely useful for individual activists, nonprofit political advocates, academic researchers, students and journalists. It’s the most comprehensive guide to digital campaigning available and a must-read for anyone interested in understanding how modern politics is done.

Chapters include:

  1. The Internet: What’s It Good For?
  2. Big Digital Politics Trends to Watch in 2023 and Beyond
  3. Planning Your Online Campaign [including a sample plan for a digital campaign]
  4. Essential Tools and Infrastructure
  5. List-Building and Online Outreach
  6. Online Fundraising
  7. Digital Advertising
  8. Social Media
  9. Facebook
  10. Twitter
  11. Tech-Enabled Grassroots and Field Organizing
  12. Mobilization and GOTV
  13. Data and Analytics
  14. Logistics, Budget and Staffing
  15. Campaigning in a Pandemic
  16. And More

About the Author

“How to Use the Internet to Change the World — and Win Elections” is written by Colin Delany, a 27-year veteran of online politics, a digital strategy consultant and the founder and editor of, a website that focuses on the tools and tactics of internet politics and online political advocacy.

Delany got his political start in the Texas Legislature, where politics is considered a contact sport, and came to Washington, DC for the political side of the Dot-Com Boom. Delany now works with advocacy organizations, political campaigns and political groups in the U.S. and around the world as a consultant to help them leverage digital tools to achieve their communications, activism, advocacy, fundraising and electoral goals. His work supporting Democratic candidates in the 2020 election cycle won a political-industry Reed Award, and he is a sought-after speaker and trainer. This e-book reflects his own years of experience as well as lessons learned from campaigns and advocacy organizations across the political spectrum.

Delany’s previous e-books included “Learning from Obama” — the definitive guide to Barack Obama’s 2008 online campaign — and “Online Politics 101”, an early version of “How to Use the Internet to Change the World – and Win Elections”. hosted over 2500 articles as of April 2023; the site was named “Best Blog – National Politics” at the 2007 Politics Online Conference and received a “Victory Award” as “Blog of the Year (non-Spanish-language)” at the 2012 Poli Conference. Besides being honored as one of the “Ten Who Are Changing the World of Internet Politics” at the 2010 World E-Gov Forum in Paris, Delany has spoken at venues ranging from Harvard University and the London School of Economics to the South By Southwest Interactive conference.

Delany also plays bass in a kickass rock & roll band in Washington, DC.