How to Use the Internet to Change the World – and Win Elections [Ebook]

How to Use the Internet to Change the World - and Win Elections 2022

The Definitive & Unrivaled Guide to Digital Politics, 2022 Edition

Ten years in the making, the 2022 edition covers the latest digital tools, technologies and tactics used by cutting-edge campaigns, activists and advocates every day.

Designed for activists, journalists and students as well as political professionals, this ebook provides by far the most comprehensive and practical guide to using the internet for politics and advocacy available today. This edition includes lessons from the 2020 and 2021 U.S. campaign cycles, from America’s racial-justice protests and much more. Learn more about the book, including a list of chapters, or meet author and digital strategy consultant Colin Delany.

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Buy the PDF Version

  • You can pay with PayPal or credit card (credit cards processed via PayPal, which you can use without a PayPal account via the “GUEST” option)
  • You’ll be able to download the book immediately
  • If you buy the book once, you’ll be able to download subsequent editions without charge (you’ll receive a discount code via email each time a new edition is ready)

Please order through the form below:

  • Minimum payment is $5.99 USD for a single copy/single user.
  • If you have a discount code, you’ll be prompted to enter it during the ordering process

Thank you! If you have questions, or you absolutely cannot afford $5.99 USD, please contact Colin Delany.

More About “How to Use the Internet to Win Change the World – and Win Elections”

“How to Use the Internet to Win Change the World – and Win Elections” is a comprehensive guide to effective online political campaigning and advocacy. This new 2022 edition is expanded, rewritten and reorganized to highlight the latest developments in the tools and tactics of online politics.

Incorporating important lessons from recent elections and political activism in the U.S. and around the world, this book is essential for anyone running for office or trying to influence public opinion and public policy in 2022. It’s also extremely useful for individual activists, nonprofit political advocates, academic researchers, students and journalists. It’s the most comprehensive guide to digital campaigning available and a must-read for anyone interested in understanding how modern politics is done.

Chapters include:

  1. The Internet: What’s It Good For?
  2. Big Digital Politics Trends to Watch in 2022 and Beyond
  3. Campaigning in a Pandemic
  4. Planning Your Online Campaign
  5. Essential Tools and Infrastructure: Creating a Basic Online Campaign
  6. Preparing an Outreach Outreach Strategy
  7. Online Advertising
  8. Social Media
  9. Facebook
  10. Twitter
  11. Grassroots and Field Organizing
  12. Mobilization and GOTV
  13. Online Fundraising
  14. Data and Analytics
  15. Logistics, Budget and Staffing
  16. A Sample Online Campaign Plan

About the Author

“How to Use the Internet to Change the World — and Win Elections” is written by Colin Delany, a 25-year veteran of online politics, a digital strategy consultant and the founder and editor of, a website that focuses on the tools and tactics of internet politics and online political advocacy.

Delany works with advocacy organizations, charities and political groups around the world as a consultant to help them leverage digital tools to achieve their communications, activism, advocacy, fundraising and electoral goals. His work supporting Democratic candidates in the 2020 election cycle won a political-industry Reed Award. This e-book reflects his own years of experience as well as lessons learned from campaigns and advocacy organizations across the political spectrum.

Delany’s previous e-books, “Learning from Obama” — the definitive guide to Barack Obama’s 2008 online campaign — and “Online Politics 101” have together been downloaded thousands of times from The site itself was named “Best Blog – National Politics” at the 2007 Politics Online Conference and received a “Victory Award” as “Blog of the Year (non-Spanish-language)” at the 2012 Poli Conference. Besides being honored as one of the “Ten Who Are Changing the World of Internet Politics” at the 2010 World E-Gov Forum in Paris, Delany has spoken at venues ranging from Harvard University and the London School of Economics to the South By Southwest Interactive conference.