How to Use the Internet to Change the World – and Win Elections [Ebook]

The Definitive Guide to Digital Politics, 2019 Edition

How to Use the Internet to Change the World - and Win Elections

Revised & expanded in May 2019 to include the latest developments from the 2018 midterm election cycle and the fallout from the 2016 campaigns

This guide reflects the latest tools, technologies, tactics and other developments in the field of internet politics, including the latest innovations from the 2018 U.S. election cycle. It also includes photos and images from current campaigns to illustrate and illuminate each chapter. It’s by far the most comprehensive guide to using the internet for politics and advocacy available. More about the book, including a list of chapters.

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Buy the PDF Version

Please use the form below to order your PDF copy of “How to Use the Internet to Win in 2016.”

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Minimum payment is $5 USD. Enter a larger amount if:

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  • You plan to use the book in a class and will provide it to students
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Thank you! If you have questions, or you absolutely cannot afford $5 USD, please contact Colin Delany.

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More About “How to Use the Internet to Win Change the World – and Win Elections”

“How to Use the Internet to Win Change the World – and Win Elections” is a comprehensive guide to effective online political campaigning and advocacy. This new 2018 edition is expanded, rewritten and reorganized to highlight the latest developments in the tools and tactics of online politics.

The 2018 edition includes entirely new chapters including ten big trends to watch throughout the 2018 digital campaign. It’s also updated to reflect the latest developments in social media, digital advertising, mobile technology, online fundraising, campaign data and more. As well, it includes sections on newer political tools like Instagram and the video-streaming apps Periscope and Facebook Live.

Incorporating important lessons from the recent elections in the U.S. and around the world, this book is essential for anyone running for office or trying to influence public opinion and public policy in 2018. It’s also extremely useful for individual activists, nonprofit political advocates, academic researchers, students and journalists. It’s the most comprehensive guide to digital campaigning available and a must-read for anyone interested in understanding how modern politics is done.

Chapters include:

  1. The Internet: What’s It Good For?
  2. Big Digital Politics Trends to Watch in 2018 and Beyond
  3. Planning Your Online Campaign
  4. Essential Tools and Infrastructure: Creating a Basic Online Campaign
  5. Preparing an Outreach Outreach Strategy
  6. Online Advertising
  7. Social Media
  8. Facebook
  9. Twitter
  10. Grassroots and Field Organizing
  11. Mobilization and GOTV
  12. Online Fundraising
  13. Data and Analytics
  14. Logistics, Budget and Staffing
  15. A Sample Online Campaign Plan

About the Author

“How to Use the Internet to Change the World — and Win Elections” is written by Colin Delany, a twenty-two-year veteran of internet politics and advocacy, a sought-after consultant and speaker, the founder of and a columnist for “Campaigns & Elections”. As a consultant, he has worked with scores of nonprofit groups, candidates and companies to help them achieve their advocacy, electoral and communications goals using digital tools. This e-book reflects his own years of experience as well as lessons learned from campaigns and advocacy organizations across the political spectrum.

Delany’s previous e-books, “Learning from Obama” — the definitive guide to Barack Obama’s 2008 online campaign — and “Online Politics 101” have together been downloaded thousands of times from The site itself was named “Best Blog – National Politics” at the 2007 Politics Online Conference and received a “Victory Award” as “Blog of the Year (non-Spanish-language)” at the 2012 Poli Conference. Besides being honored as one of the “Ten Who Are Changing the World of Internet Politics” at the 2010 World E-Gov Forum in Paris, Delany has spoken at venues ranging from Harvard University and the London School of Economics to the South By Southwest Interactive conference.

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